Logistics 4.0

The last days and the first days of the year are crucial in any area, both personally and in business. We take the opportunity to take stock of everything that happened in the previous year and, we also took the opportunity to set new resolutions for the following year, in order to improve and prosper in the nearest future.
At SmartMonkey we want to help you have a very prosperous and beneficial next year for you and, therefore, we are going to help you with what we do best: last-mile logistics.
If you haven't yet considered what resolutions you need for 2022, don't worry, we'll give you the keys. Below, we show you what logistics purposes you need to set for a successful 2022 for your company.
Logistic Purposes for 2022
- Improve customer satisfaction: User satisfaction with the service we offer must be one of our greatest objectives as a company. To do this, we must carry out actions that directly increase satisfaction and one of the key aspects for this is communication. Direct communication with users is essential, since in the midst of the digital age, we are used to being constantly connected and informed. With the use of specialized software, customers should be able to receive direct and real-time information about your purchases. For example, your customers should be able to know at all times where their order is or when they will receive it, among others. Therefore, it is essential that you incorporate mechanisms or tools that allow such direct communication and, therefore, increase your satisfaction.
- Reduce failed deliveries: One of the big puzzles for most logistics companies and the carriers themselves is failed deliveries. For this reason, it is essential to make every effort to reduce this rate to a minimum or even disappear in the coming year. But you may wonder, and how do I do it? Well, as we mentioned before, the communication is key. If you establish direct communication channels with your customers, not only will their satisfaction with your company increase, but you will also reduce failed deliveries, since you can set a schedule or ensure that your customer will be at home a few minutes before receiving the package. It's that simple!
- More sustainable logistics: La Green Logistics refers to all those efforts and actions aimed at measuring and minimizing the impact of logistics on the environment. In short, a set of initiatives to reduce the environmental impact derived from logistics activity. By implementing measures such as the reduction of plastics in packaging or the incorporation of specialized software to obtain efficient routes, we will make our operations increasingly sustainable, bringing us ever closer to the famous “green logistics”.
- Reduce route times: Have the route planning service, in order to ensure the correct management of the operation taking into account parameters such as mileage or travel time. With the right software, this will be an autonomous task, in which you will not have to invest time and with an optimal result, since it will always offer you the most efficient route.
- Proactive monitoring: La proactive monitoring It is the live monitoring of the daily planning of services and deliveries that warns of possible failures and errors while allowing us to react and adapt operations in a satisfactory manner.
Start the year fulfilling your resolutions and have a year of business success within your reach thanks to SmartMonkey Planner. Enjoy a free 10-day trial period.
Before setting resolutions, it is time to take stock of the previous year to evaluate everything that happened and give rise to reflection. Learn about SmartMonkey's 2021 balance sheet in the article 2021 balance sheet: Routal's success story.

A few days before the end of the year, at SmartMonkey we take stock of 2021: a year as convulsive as it is productive.
Throughout 2021 and even with the pandemic of Covid-19 very present, many companies have been forced to change and adapt to that no longer so “new reality”. New ways of proceeding such as “contact 0” deliveries or the switch to a increasingly sustainable logistics.
We can't be unfair, because despite enormous efforts, 2021 has been a great year at SmartMonkey and you, the user, know what we're talking about.
We have established ourselves as one of the last-mile management platforms most highly rated by its users: more than 200 customers from around 26 countries rely on SmartMonkey Planner for their operations on a daily basis. And thanks to this, and because more and more people trust Planner as their last mile manager, we can say that 2021 is closing as a year that is very aware of the environment: thanks to the use of Planner, 332 tons of CO2 have been saved.
The secret to SmartMonkey's success in 2021: We listen to our users
As we mentioned before, our users know how important it is for us to listen actively in addition to meeting and understanding each other's needs.
Precisely for this reason, in 2021 at SmartMonkey Planner we have implemented great new features on our platform. We started the year with Highway and in April we switched to Planner: a new platform with a much friendlier interface, further improving the experience of our users.
Thanks to the trust of users in SmartMonkey, we are Constant growth, which facilitates the relentless implementation of new features within the platform. In the last month of November, we launched new features within Planner, thus meeting the needs that our users let us know.
Planner is one of the most complete software for managing the last mile, thanks to some of the recent features:
Creating Zones: the possibility of organizing your daily planning taking into account the areas where delivery people can go. You can create zones for different zip codes, neighborhoods, regions, or any division that is of interest to your business.
Tasks: Tasks are all those activities or services that are part of the same stop, regardless of their status (whether those in force, to be performed or completed). Add more information to your stops by creating tasks to include all the details of your deliveries.
Barcode reading: The driver currently has the possibility to indicate the tasks as performed by scanning the barcode from the application.
Mode of transport: currently, in addition to a car, you can generate your routes with a bicycle, motorcycle and truck.
Estimated delivery time: know at all times what the current time of arrival of a driver is at a specific service, at what exact time it has been canceled or if at that time he is in transit, while your customers have the estimated time of delivery constantly updated.
These latest news are added to the long list of features that we have today. From the optimization of efficient routes to direct communication with your customers and even to the real-time monitoring of operations. All this and much more is SmartMonkey Planner. If you want to know in detail how our customers benefit from all these features and many others, discover Planner's use cases: Plan and optimize your deliveries, Track your deliveries, Monitor your operations and Notify your customers.
Don't be left behind and be part of a successful platform and transfer it to your operations, sign up for Planner:

On November 26th, in exactly 10 days, a new edition of the Black Friday.
El Black Friday or Black Fridayor is it a commercial event of American origin that is held every year for a day: always on the last Friday of the month of November.
On the occasion of the opening of the Christmas shopping season, great discounts and offers are offered throughout Black Friday in large and small stores, both electronic and traditional.
Black Friday and the Last Mile
Given the enormous impact of this “Black Friday”, a large part of businesses are positively affected on this day, especially e-commerce. According to studies shown in Lobocom,”E-commerce companies increase their turnover by 35% on average during the week of Black Friday”. In addition, the fact about the comparison with Christmas shopping also stands out, “since The benefits may even exceed the Christmas campaign”.
In this regard, it should be noted that the month of November is the month of the year with the highest number of sales, thus surpassing the hitherto unbeatable months of December (Christmas campaign) or January (sales campaign).
In this way, and taking into account the great benefits and business repercussions of this important date, it is essential to formulate a strategy prior to Black Friday, in order to guarantee success in our company.
Preliminary market study
As we mentioned before, a prior approach is essential in addition to creating a strategy focused on Black Friday. Here are some of the key aspects you should consider when carrying out a previous study:
· Knowledge of market trends: know what the dynamics of the market are in terms of purchasing patterns, products or services most in demand or, even, purchase method (in-store pickup, home delivery, etc.), among others. Knowledge of all or some of these trends will help us to establish a more precise and, consequently, more beneficial strategy.
· Analysis of our consumers: in relation to market trends, it is also essential to know our own users or potential customers in depth. Knowing what they want, what they need and how they want to achieve it will provide us with a lot of information to direct a focused and efficient strategy.
· Black Friday marketing strategy: knowing the market and our potential consumers will help us to implement a marketing strategy focused solely and exclusively on Black Friday. Strategies such as email marketing campaigns in the previous days, publications on social networks or even banners and pop-ups within the website itself may be considered.
How to prepare your logistics last mile for a successful Black Friday
Given the enormous success of this “Black Friday” and the great impact on sales in practically all the stores participating in this “black day”, it is essential to establish a logistical preparation prior to this day.
For users, it is increasingly important to speed and efficiency in your purchases. Make a quick and convenient purchase: from anywhere (at home or from the beach) and receive it in the shortest possible time. This entire process is one of the most important aspects for users and one of the most difficult logistically for any company.
For this reason, implementing tools that facilitate logistics operations and, above all, help to efficiently manage delivery routes is vital on such a special date.
Here's how you should prepare for Black Friday in your store:
· Using specialized software in the last mile: the implementation of tools on such an important date as Black Friday will be a fundamental part of your company's commercial success. Tools such as SmartMonkey Planner they will help you to cope with this frenetic sales day in addition to Increase profits, because with Planner you'll plan routes in an intelligent way: the program itself will result in the fastest and most efficient routes in a matter of seconds. With efficient routes, you will not only have economic savings, due to lower fuel consumption, but also time savings, since you will carry out the most optimal route.
· Direct communication channels with your customers: direct communication with users is essential, since in the midst of the digital age, we are used to being constantly connected and informed. With the use of software such as Planner, your customers will be able to receive direct and real-time information about your purchases. For example, your customers will be able to know at all times where their order is or when they will receive it, among others.
· Transportation: given the enormous sales forecast on this date, it is necessary to take into account the company's logistics and transport capabilities. If, as we mentioned before, the increase in sales is greater than 35% compared to other days, we must weigh what the transport needs will be in order to operate successfully. To reach the total of the operation, you must Increase transport of the same exponentially: increasing one third of available transport, at least 10% if sales exceed 35%.
· Logistic staff: in the same way as with transport, it will be necessary increase specialized logistics staff to be able to carry out the day in a satisfactory manner. Taking into account that the increase in sales will be 35%, the available logistics staff must increase by the same number or, at least 10% less. Therefore, the workforce should increase by 25%-35% for that day.
But there are 10 days left, am I still on time?
Of course! One of our greatest achievements at SmartMonkey is, precisely, having launched it to the market the most user-friendly last-mile management tool on the market. In fact, a recent case is that of the Portuguese company Prio, a company that has been able to start optimizing production routes with literally 1 meeting and a 20-minute demonstration.
Don't be less, and do like Prio. Try Planner and start enjoying all the benefits.
Create a schedule in a few minutes with this step-by-step
Do you want to know more about Black Friday and what are the forecasts for the 2021 edition? Go to our article Black Friday: 50 days until the biggest logistics challenge of the year and find out.

If you're still one of the few laggards resisting digital transformation, you need to read this article. Learn about the path to logistical success
The profile of new users in the growing digital era stimulates the fact that companies are being pushed towards digital transformation (also known as logistics 4.0), in order to adapt their businesses to the new social, business and technological reality. In this way, users have adopted digital culture in their environment thanks to the incorporation of new tools, which often allow greater speed, efficiency and even user autonomy.
For all these reasons, most companies in practically any sector have already begun to adapt to this new era. This transformation triggers new business opportunities, revenues and even increased efficiency. In this way, all those companies that are successfully participating in the digital transformation process will be better positioned in the market given the competitive advantages compared to other non-digitized companies.

How to apply digital transformation strategies in logistics
Below we show you what are the most important aspects for proper business digitalization in logistics. All initiatives must take into account the particular situation of each company considering the difficulties it faces, the opportunities it has in its sector and the objectives it sets itself. Therefore, it is advisable to go step by step:
Strategy: it is very important that the company's strategy is aligned with the challenges of digitalization. Digitalization can be a very important lever in the strategy because if you only invest in technology without clear guidance, the result is usually not as expected.
Starting point and objectives: it is necessary to carry out a prior analysis to assess the current state of the areas most affected in the company due to the imminent digitalization.
Partida Budgetary for digitalization: the company's internal procedures or bureaucratisms should not be an impediment to making the investments in technology necessary for digital transformation. One of the pillars of digitalization lies in the simplification and automation of many processes, which is why it is often welcome.
Talent 4.0: it is essential to bet and invest in those employees who have specialized training in supply chain management, in addition to also having advanced skills in software and digitalization.
Metrics and KPIs: it is essential to analyze each stage and measure its results (KPI) in order to make the best decisions that increase the efficiency of our company.
LEAN method: Prototype, measure, and iterate. It is necessary not to approach the project in a very ambitious way if the company does not have the human capital with sufficient experience in this type of project. It is preferable to start with small projects that give confidence in the execution and management of change in the company itself.
Technological tools: key factors of logistics 4.0
Once analyzed what are the strategies to be implemented towards logistics 4.0, it is now necessary to know those technological tools and key factors in order to carry it out.
Cloud Computing: Cloud computing technology is a pillar of digital transformation since it allows you to store data online, thus allowing different sectors or departments to share information without the need for a software or storage system.
Management software and systems: The implementation of new technological solutions (software) that help to systematize management will promote the automation of some processes that until now were mostly manual, such as planning delivery routes. Thanks to the use of our tool SmartMonkey Planner efficient route planning is already a reality for many small and large companies, such as the case of Alfil Logistics or Pink Basket, among others. Do you want to know more about the benefits of intelligent route planning? Read the following article and discover the success in Success Story: Alfil Logistics — Alfilxpress.
Big Data: With the incorporation of Big Data, companies have the possibility of being able to work with a large volume of data in a much more strategic and analytical way, thus allowing them to more easily forecast market demands and trends or transport weaknesses and needs, among others.
Internet of Things: It allows the interconnection between the different items in the same system in order to act collaboratively and intelligently. This, within the logistics chain, represents a great benefit already implemented in a large part of the process chain.
Advantages of digital transformation logistics
Automation in logistics processes: Especially in inventory, warehousing and route planning, among other processes.
Extensive data collection across the supply chain: measurable and analyzable
Predictive maintenance based on collected data
Advanced control in all processes and digitized quality system
Management system for digital performance
Bigger and better user experience — end customer
In short, the adaptation of the logistics industry to this new digitalization is crucial for the evolution of the sector, not only because of the threats to those companies that are unable to adapt, but also because of all the competitive advantages that will be obtained by all those companies that know how to take advantage of existing opportunities.
Do you want to know more trends in the logistics market? We recommend that you read the article Green Logistics: discover what it is and how to join the current market trend to learn about the industry's latest complaint.
If you want to be part of the digital transformation and technological advances in logistics, join Planner and reinforce the scalability of your business.

Sant Jordi is always a special day, books, roses, queues and people, lots of people. Everyone is out on the street, enjoying a magical day for both children and adults. It is the day of the year when the most books are sold, 7.5% of annual sales In the city of Barcelona.

This year will be special. We'll have to spend it at home, enjoying a good read, our recommendation for these days The Black Swan by Nassim Taleb. This year we will save ourselves the hassle of Las Ramblas and we will have to buy the roses online. Without a doubt, a special year.
We want to take advantage of this important date to see the success of initiatives that, in a normal year, would hardly have achieved such overwhelming success.
One of our customers Santjordiacasa.com is using Highway as a tool to optimize the distribution of roses on such a special date as Sant Jordi.

Thanks to the power of the Highway route planner, they have been able to grow in deliveries and reach customers that would have been impossible for them before.
Like them, hundreds of other customers are entering a world such as home delivery. A channel that had often been completely forgotten. Thanks, or unfortunately, COVID-19 has forced the launch of new marketing channels such as Ecommerce and its own distribution and home delivery.
We are seeing this in our traditional customers, distribution companies to the HORECA channel that are converting to home distributors overnight.
Pastry shops such as Cropics they were able to deliver all the Easter monkeys in record time and have the detail of leaving a monkey at my wife's grandmother's house 😁. These types of details make being able to help small businesses make you proud of the work you do and of seeing how you can help more people around you.

We are in a very difficult time for many companies and families. There is little help to get through this crisis and reaching those people we can help is always a challenge. I encourage you to share our story, the story of our users and customers, companies that are embarking on a new adventure, delivery. Without experience, without processes, but with a desire to fight and face the corona, you are not alone.
We won this together.

The distribution on demand is an industry that is growing at a very high speed. New companies appear every day, especially in the market for food, beverages and deliveries of perishable products. And the competition is wild. Efficiency is a key metric in the “I want it all and I want it now” era and the most critical part is what happens from when a new order is placed until it is delivered.
Today I want to focus on the problem of sending new orders, that is, how to decide which courier service the order should be assigned to when an order enters the system. This is because the dispatch today is not addressed systematically. Optimizing the dispatch system can minimize delivery time and improve customer satisfaction.
The operating paradigm of companies that deliver on demand can be divided into two different types:
- Operations based on a single warehouse are those operations focused on a single tank. This warehouse has several dealers and the programming is done once to obtain an order list; usually grouping orders by area. Amazon Prime is a good example of this paradigm.
- Operations based on multiple warehouses are those operations that rely on choosing the order in one of the multiple warehouses and delivering it to a customer. In this case, the delivery people are scattered around the city, and once a new order arrives, it is assigned through a shipping process to one of the multiple delivery people. Companies such as Uber, Just Eat, Delivero, etc. operate this way.
The problem of dispatching is solved more or less satisfactorily in the first scenario thanks to the possibility of linking together a list of deliveries and considering it as a Traveling Seller Problem (Traveling Salesman Problem) with some pre-clustering restrictions (OK, I know that TSP is an expensive problem, but... come on, it's about Amazon).
On the contrary, in the second scenario, it is not so clear that the problem is being optimally addressed. How can a new incoming order be added to a running scenario? There are tons of variables to consider:
- Can the courier make multiple collections before starting to deliver?
- Can an already assigned order be reassigned to another courier service?
- Do all orders have the same priority? (for example, all orders must be delivered no later than 30 minutes after placing them)
Do orders need to be delivered by a particular vehicle? - ...

Modeling this scenario can be quite challenging, and that's why SmartMonkey has been working on this problem for a while. We call our solution Online Programming Optimization Model (OSOM) (Yes, branding isn't one of our strengths 😅, but phonetically it sounds like “incredible” and that's pretty fun). OSOM can model business restrictions and find a feasible solution to the dispatching problem.
In the simulation below, we have modeled a world where:
- A courier service can be assigned multiple pickups and deliveries at the same time
- and the first next service of each messaging service is fixed and cannot be reassigned in subsequent iterations.
The visualization contains twenty iterations of the world divided into two steps:
1. New incoming services are marked in gray.
2. Services are dynamically assigned to deliverers to optimize overall delivery time.
