SIL

Tomorrow starts the SIL, the international logistics fair in Barcelona. Not only are there exhibitors at the fair (A142), but it is also the place where the entire sector meets and talks about its future. One of these talks will talk about “Technology vs. People, in search of Purpose”. The purpose is something that many companies are not clear about. Their daily lives have them absorbed and they are unable to lift their heads, think and say: Why am I doing this?

In my opinion, there is no dichotomy between technology and people. It's people and technology. One without the other, it doesn't make sense. This is the difficult strategic decision and change of mindset that many companies have not yet taken in this sector. The logistics sector is no longer a sector where only the physical and people are what are important. Technology and data are just as relevant as people (and surely they will be more so every day).

Our purpose as Routal is clear (and we try to share it at all times): “Move the world smarter”. To achieve this purpose, technology is key, it is the tool that allows our customers to achieve maximum efficiency with minimum complexity. Our humanism consists of providing constant support and accompanying throughout the journey that will profoundly transform the company.

To achieve this purpose, we had to work on the pillars of the company. In the company's ethics, values and humanism. During this introspective study, you realize that people who have trusted you naturally share the same values, ethics and humanism.

Some examples such as Ametller Origen, the food retailer Where its first principle is sustainable growth and a commitment to reducing the impact of activity on the environment. The use of Routal saves them more than 30% of kilometers traveled, fuel and emissions, among other benefits aligned with their values.

Another example is Quaker State, the leading lubricant company in Mexico. Your question is How can a lubricant company last more than 100 years in the industry? Maintaining their values: Honesty, Responsibility and Commitment. Sharing a clear mission for all its customers: To deliver their products with the highest quality standards, using cutting-edge technology, without forgetting their commitment to social welfare, exceeding the expectations of their customers and society.

Quaker saves more than $2 million a year by automating its route planning processes. The integration with their SAP ERP allows them to automate all their billing processes. Monitoring their delivery people and communicating with their customers allows them to share the estimated time of arrival precisely, so that their customers (auto repair shops) can optimize the repair of their customers' cars.

Finally, all this work is condensed into our manifesto.

Move the World Smarter

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