Cada 23 de abril, las calles de Barcelona se llenan de color, cultura y emoción. Es Sant Jordi, el día en que las personas intercambian libros y rosas como símbolo de amor y amistad, transformando la ciudad en una librería y floristería al aire libre. Pero, ¿alguna vez te has parado a pensar en lo que hay detrás de esta mágica jornada?

Desde muy temprano por la mañana hasta bien entrada la noche, miles de floristas, libreros, editoriales, repartidores y voluntarios trabajan contrarreloj para que todo esté donde tiene que estar, justo a tiempo. Y aquí es donde la logística cobra un papel protagonista.

🎯 Un desafío de última milla en estado puro

Distribuir millones de rosas y libros en un solo día, en una ciudad que además cierra muchas calles al tráfico, no es tarea fácil. De hecho, es un ejemplo perfecto de los desafíos que Routal ayuda a resolver a diario:

• Altísima concentración de entregas en zonas muy concretas (como Las Ramblas, Passeig de Gràcia o Plaza Catalunya).
• Ventanas horarias muy ajustadas, porque los stands deben estar montados antes de la apertura y reponer durante la jornada.
• Imprevisibilidad del tráfico y eventos especiales, como desfiles, conciertos o cortes imprevistos.
• Necesidad de trazabilidad, ya que muchas entregas son de edición limitada, personalizadas o reservadas con antelación.

🛠️ Cómo se puede optimizar esta locura logística

Usar una plataforma como Routal permite a los distribuidores y organizadores de eventos como Sant Jordi planificar mejor su operación:

• Rutas optimizadas que reducen el tiempo en carretera y maximizan las entregas.
• Asignación inteligente de vehículos según la zona, el volumen de carga y la urgencia.
• Monitorización en tiempo real, lo que permite reaccionar ante imprevistos como desvíos o retrasos.
• Notificaciones a clientes y comerciantes, informándoles de cuándo y dónde recibirán sus pedidos.

❤️ Tecnología al servicio de la tradición

Sant Jordi es una celebración cargada de historia y emociones, pero también es un ejemplo real de cómo la tecnología puede facilitar la vida sin restar magia al momento. Gracias a soluciones como Routal, se puede mantener la eficiencia operativa y al mismo tiempo cuidar la experiencia de cada lector, florista y enamorado.

Este 23 de abril, mientras paseas por Barcelona entre libros y rosas, piensa en todos los engranajes logísticos que hay funcionando en segundo plano. Y si formas parte de ese equipo que lo hace posible: ¡gràcies i bona feina!

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Last-mile logistics has become one of the greatest challenges — and opportunities — for any delivery company. Why? Because it represents even the 53% of the total cost of shipping, according to multiple studies. But it's also the point where it can be optimized the most, especially with technology like Routal.

In this article, we show you how you can significantly reduce your costs at this critical stage, both directly and indirectly.

📉 Direct savings: Fewer kilometers, less gas, fewer hours

1. Reduction of kilometers traveled

With a smart route planner like Routal, you can optimize routes for vehicles to travel the shortest possible distance, grouping deliveries by zones and avoiding redundant routes. This translates into:

• Less wear and tear on the vehicle
• Less consumption of gasoline or electricity
• More deliveries per shift

2. Fuel savings

By optimizing routes and avoiding traffic jams or inefficient routes, fuel consumption is reduced, an expense that can represent between 20% and 30% of the total operating cost.

3. Fewer delivery hours

The most efficient routes aren't just shorter, they're also better organized. This means that the delivery person can make more deliveries in less time, or even need less staff in peak demand, maintaining the same quality of service.

🔁 Indirect savings: More loyalty, fewer incidents

4. Improving the customer experience

A customer who receives their order on time and has real-time visibility of their delivery is a happier customer. this Reduce complaints, calls to customer service and improves the withholding in the long term.

5. Lower burden on the customer support team

When the customer knows exactly when their order will arrive and can follow it in real time, You don't need to call anymore to ask “where is my order?” This frees up time for the support team for higher-value tasks.

💡 Other savings you might not have considered

6. Fewer delivery errors

Routal allows you to load specific instructions per stop and validate deliveries, which reduces incidents such as failed or poorly executed deliveries (which involve double trips and extra costs).

7. Lower delivery turnover

Deliverymen who work with clear, well-planned and stress-free routes tend to stay in the company longer, reducing training and hiring costs.

8. Better use of the fleet

By knowing the real capacity of each vehicle and optimizing its load, you can prevent vans that are half empty or poorly distributed. This reduces the need for extra vehicles or outsourced contracts.

🚀 Conclusion: Optimizing is saving

Reducing costs in the last mile isn't just about cutting, it's about Organize better. Routal allows you to optimize routes, automate processes and offer a superior experience for both the customer and the delivery person.

And the best thing of all is that Every savings accrues: fewer kilometers, less gas, fewer hours, fewer incidents... It all adds up.

Would you like to see what it would be like in your specific case? 💬

Request a personalized demo and discover how much you could save per month with Routal.

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Ayer tuvimos el privilegio de participar en la jornada #Innolablogistica organizada por el Centro Español de Logística (CEL), un evento que reunió a algunas de las startups más innovadoras del sector logístico. La jornada formaba parte del bloque Start UP Cadena de Suministro, en el que se presentaron las candidaturas finalistas de los Premios CEL 2025. Desde Routal, compartimos nuestra visión sobre los retos reales de la última milla.

La última milla: más allá de lo técnico

Durante nuestra intervención, nuestro Managing Director, Xavier Ruiz, abordó un tema fundamental: “La última milla no es un problema técnico, es otro problema.” Y es que aunque la tecnología es una parte clave de la solución, no es el único ingrediente necesario. La clave está en las personas de la orgazación. Xavier comentó la necesidad de disponer de la formación adecuada y con la capacidad de gestión del cambio como cualidades clave para afrontar cualquier proyecto de digitalización. El segundo aspecto clave son los procesos y la capacidad de identificar qué procesos son mejorables, tenerlos monitorizados para poder actuar sobre ellos. "Como todo logístico sabe, si no mides no puedes mejorar" remarcó durante la jornada.

Desde Routal hemos aprendido que escalar un negocio logístico requiere ir más allá de implementar una app o un algoritmo. Se trata de entender el complejo contexto, facilitar el trabajo de los planificadores, dar visibilidad al cliente final y ofrecer al repartidor las herramientas necesarias para ejecutar sin fricciones. La tecnología sin propósito se queda corta.

Innovaciones que están transformando la logística

El evento fue también una oportunidad para conocer otros proyectos con enfoques muy diversos pero complementarios:

• Trazabilidad total con Standtrack, que apuesta por una plataforma intermodal estándar para identificar cada bulto con un código único.
• Jotavirtual y su realidad virtual para formación logística, reduciendo tiempos y mejorando la seguridad operativa.
• Truecold, con un enfoque de valor y un software que alerta sobre alteraciones de temperatura en tiempo real.
• ActionTracker, centrada en la monitorización inteligente y la conexión de activos críticos en tiempo real para mejorar la seguridad.

Una red de colaboración que impulsa el cambio

Lo más inspirador del evento fue comprobar cómo cada proyecto, desde su ámbito, busca mejorar la eficiencia, sostenibilidad y coordinación dentro de la cadena de suministro. Eventos como este demuestran que la innovación logística no es solo una tendencia, sino una necesidad, y que la colaboración entre startups, operadores y clientes es clave para construir un futuro más conectado.

En Routal, salimos con más energía y convicción que nunca: la última milla puede y debe ser una experiencia mejor. Pero no lo lograremos solos. Lo haremos junto a una comunidad que comparte la visión de que la logística del futuro es más humana, más automatizada y más transparente.

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In the world of logistics, every kilometer counts. But when we talk about the distribution of frozen products, every kilometer doesn't just mean time: it also involves a large amount of fuel, additional costs for cooling, vehicle wear and, especially in summer, a greater risk of losing the cold chain. Optimizing routes in this context ceases to be a desirable improvement and becomes a critical need.

In this article, we tell you how technology, and specifically Routal, can help you reduce these costs, ensure product quality and improve operational efficiency. And as proof of this, we share with you the success story of Guillen Food Company, a company that managed to save more than 27% in fuel consumption and improve its distribution processes with an integrated and scalable solution.

The challenges of distributing frozen foods

Distributing frozen products is not the same as distributing any other type of merchandise. Here temperature is a critical variable. The slightest delay or deviation can compromise the quality—and safety—of the product. In addition, these vehicles often require cooling systems that consume even more energy, especially in hot months.

Some of the key challenges include:

• Cold chain maintenance: Any unnecessary stop or extended route can break the ideal temperature.
• High operating costs: Fuel consumption in refrigerated trucks is considerably higher.
• Pressure for punctuality: Customers, especially supermarkets and hospitality, require deliveries in very tight time windows.
• Management of returns and returns: When a product does not meet standards, the logistical impact is twofold.

Optimizing distribution is therefore a mix of precision, agility and real-time control.

Every kilometer saved counts (and a lot)

When talking about route optimization, we often think about getting there faster. But in the case of frozen ones, Every kilometer saved not only reduces time: it also means great savings in fuel, especially in summer, when cooling systems are working at peak performance.

A journey of 15 km less per vehicle can translate into tens of liters of fuel saved per week. And if you have a fleet of several vehicles, the economic and environmental impact is enormous.

In addition, better planning makes it possible to make the most of load capacity, reduce empty paths and minimize unnecessary downtime.

Success Story: Guillen Food Company

Guillen Food Company, specialized in the distribution of frozen products throughout the Iberian Peninsula, faced several of these challenges:

• Inefficient routes, planned manually.
• High fuel consumption, especially in summer months.
• Lack of visibility on the status of deliveries and shipments.
• Difficulties integrating logistics data with your ERP system.

The company decided to implement Routal as a central tool for planning, optimizing and monitoring your last mile. The results were not long in coming.

✔ 27% savings in fuel consumption

Thanks to Routal's route optimization engine, Guillen Food Company was able to reduce unnecessary trips and plan smarter routes taking into account factors such as traffic, type of vehicle and time windows.

✔ More standardized logistics processes

Before Routal, each planner had their “way” of organizing routes. Today, the company works with unified criteria and clear rules, which has made it possible to reduce errors, gain consistency and facilitate the training of new operators.

✔ Easy integration with your ERP

One of the aspects most valued by Guillen was Routal's ability to easily integrate with its existing ERP. This allowed them to automate the import of orders, synchronize customer data and generate centralized reports, without the need for manual processes or additional tools.

✔ Improved traceability and visibility in real time

With Routal, logistics managers can monitor the location of vehicles in real time, know the status of each delivery and react quickly to any unforeseen event. This not only improves the internal operation, but also the customer experience.

Keys to optimizing your frozen food distribution

If you're facing similar challenges, here are some practical tips to start optimizing:

1. Invest in an intelligent planning tool: Excel is no longer enough. You need specialized software to help you reduce kilometers and optimize each delivery.
2. Automate as much as possible: from assigning orders to generating reports. Automating saves you time and reduces errors.
3. Take advantage of data: analyze which routes are less efficient, which areas generate the most incidents or which vehicles consume the most. Optimization is an ongoing process.
4. Establish clear planning rules: Define time windows, maximum capacities, product types and priority zones. The more detail, the better the optimization will work.
5. Prioritize integration: Make sure that your logistics tool can easily connect with your ERP, CRM or other platforms. Integration is key to scaling without friction.

Conclusion

Optimizing the distribution of frozen foods is not only a matter of efficiency, but of survival in an increasingly demanding and competitive market. Reducing kilometers means reducing costs, protecting product quality and caring for the environment.

The Guillen Food Company case demonstrates that with the right tool, it is possible to transform a complex logistics operation into a controlled, efficient and scalable process.

Do you want to know how Routal can help you achieve this? Write to us and start saving from the first route.

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In modern logistics, warehouse and distribution they are no longer separate worlds. La intelligent route planning is transforming the way orders are prepared in the warehouse and how trucks are loaded for delivery. In this article, we will explore, in clear language, how the integration between Routal (route optimization software) and the SGA SGA e-packs of Micros Group connect order preparation with the last mile. We will see how this synergy allows you to automatically plan routes, optimize the process of Picking in warehouse and expedite the loading of trucks using the method LYPHUS (Last In, First Out). We will also introduce key logistics concepts —traceability, optimization of Layout from the warehouse and Cross-docking— to bring practical value to warehouse management and last-mile distribution.

Route planning and picking: why do they go hand in hand?

Traditionally, the order preparation (picking) in the warehouse and the planning delivery routes have been managed separately. The warehouse prepared the orders in the order they arrived, and then the transportation department organized the deliveries. This approach can lead to inefficiencies: sometimes the first ready order turns out to be the last one to be delivered, forcing the truck load to be reorganized or the delivery person looking for boxes amidst a chaos of orders.

How does route planning impact picking? Let's imagine a warehouse with 50 orders to deliver to a city. Without proper coordination, warehouse workers could pick up products “as orders arrive” without considering where they will go. The result: when loading the truck, the orders are out of order with respect to the delivery sequence. This means more time on the loading dock reordering pallets or boxes, risk of delivery errors (orders out of order) and wasted time en route (deliveryman constantly looking at boxes and more boxes, until he finds the right one).

Al integrate route planning from the start, we changed this landscape. If we know In advance the optimal route of the truck, we can prepare orders in the same reverse order to delivery stops. In other words, the warehouse carries out the picking following the sequence that the carrier will need. Thus, the internal logistics of the warehouse are aligned with distribution logistics from the outset, reducing time and gaining efficiency.

Routal integration with e-PackSGA: a connected flow from warehouse to the last mile

The solution to this coordination is to connect warehouse and transport tools into a single digital flow. This is where the integration between SGA e-packs (the Warehouse Management System of Micros Group) and Routal (route planning platform). What does this mean in practice? That the SGA and the route optimizer “they speak the same language” and work in sync.

How does this integration work? In simple terms, when new orders arrive at the SGA e-PackSGA, this system not only manages their internal preparation, but also sends the information to Routal to calculate the Best delivery route in seconds. Routal processes directions, delivery windows, truck capacities, priorities and returns an optimal route plan (order of stops). Automatically, e-PackSGA receives that order and Organize the picking list according to the route.

For example, if Routal determines that deliveries must be made in the order: Customer X, then Customer Y and finally Customer Z, the SGA e-PackSGA will adjust the preparation sequence so that the Customer Z's order is prepared first and Customer X's last. This way, orders leave the warehouse now ordered according to the optimal route. Warehouse personnel simply follow the instructions of the SGA (by mobile device, lists or PDA) taking the products in the order indicated, and deposit each prepared order in the corresponding dispatch area, ready to be loaded onto the truck in that sequence.

Immediate benefits of an integrated flow

By aligning preparation with delivery, this integration provides multiple operational benefits without adding complexity for staff (on the contrary, it reduces it). Some of the key benefits They are:

• Faster ready orders: El Picking is streamlined because the SGA guides operators in a clear order. Questions about what to prepare first are eliminated. This reduces downtime and speeds up order preparation.

• Hassle-free truck loading: Since the orders are ordered according to the route, the Charging is direct and efficient. There is no need to search for or reorder packages; the truck is loaded in the indicated sequence.

• Faster deliveries and lower cost: Routal calculates optimized routes that reduce kilometers traveled and road time. This can translate into savings of up to ~ 30% in distribution costs (less fuel, higher productivity on each route) and deliveries on schedule.

• Fewer errors and maximum traceability: With a unique flow of data, each order is identified and located at all times. The integration reduces manual intervention (and therefore steering or loading errors) and offers full traceability from the warehouse to the final delivery.

• More sustainable operation: Shorter routes and fuller trucks mean fewer trips and emissions. Optimizing not only saves money, but it also reduces the carbon footprint of distribution, without affecting the service to the customer.

In short, to unite SGA e-packs with Routal create a closed circuit where each order is “born” in the warehouse with its delivery route already assigned. Let's look in more detail at some key aspects of this optimization, such as sequenced preparation (LIFO) and other logistics concepts that enhance the chain.

Sequenced order preparation and LIFO (Last In, First Out) loading

One of the main improvements when planning routes automatically is being able to apply the method LIFO (Last In, First Out) in the loading of orders. LIFO in delivery logistics means that The last order to enter the truck will be the first to leave for delivery. This concept, which sounds technical, is easy to understand with a practical example:

Example: Let's think about a truck that you must deliver at 3 stops: first at the Stop A, then B And finally C. Following LIFO, we will load firsts the packages from destination C (bottom of the truck), then those from B, and trailing The ones in A, near the door. What did we achieve? That when you arrive at Stop A (which is the first delivery en route), your packages are within reach, ready to unload immediately, without moving boxes from other deliveries. Each time the truck advances to the next stop, the corresponding orders will be upstairs or more accessible, because they were finally loaded into the warehouse.

With the Routal+ e-PackSGA integration, this process is fully automated. Since e-Packsga prepares orders in the reverse order of the deliveries planned by Routal, The truck is loaded naturally by applying LIFO: The last orders prepared (last to be loaded) are just the first to be delivered. The result is a optimized load where you don't need to reorder anything by hand. This saves time at the loading dock and, above all, simplifies the driver's life during delivery, avoiding the need to search for orders.

In addition, the optimized load sequence contributes to maximize space and stability in the vehicle. The packages are arranged so that the final destinations are in the background and the first destinations are in the front. Along with other good practices (such as distributing weight evenly and securing the load with straps), the company achieves trucks loaded safely and efficiently. In a nutshell: the first delivery of the day is The last thing that gets on the truck.

Full traceability: follow the order from start to finish

Another fundamental contribution of technology in this integration is traceability. In logistics, traceability means power Keep track of each order throughout the entire process, from the moment it is prepared until it reaches the customer. The integration between the SGA and the route planner facilitates unified traceability, providing control and confidence in the operation.

How is this manifested? For example: each order, when prepared with e-Packsga, may carry a barcode or QR label containing your shipping information (route, customer, delivery sequence, etc.). When that order is loaded onto the truck, the system records which vehicle is carrying it and what order of delivery it is in. Then, during the last mile, Routal allows monitor in real time the location of the truck and the status of each delivery (for example, “En route”, “Delivered”, “Incident”). All of this information flows back to the system, so both the logistics operator and the customer they can know the exact status of the order at any given time.

Full traceability provides several added values:

• Quickly detect incidents: If an order could not be delivered or there is a delay, the system reflects it instantly. This allows us to react (reschedule delivery, inform the customer) with agility.

• History and continuous improvement: By collecting data from preparation to delivery, it is possible to analyze picking times, delivery times, routes taken, etc. Identifying bottlenecks is easier with these integrated data.

• Customer Trust: Informing the end customer about the route of their order (via SMS, email or web portal) improves their experience. For example, thanks to Routal, the customer could receive a notification that “Your order is on its way, next stop in approx. 30 minutes”, adding transparency and professionalism to the service.

• Management of returns: When a customer refuses a delivery, the warehouse may already be preparing for the arrival of goods and the management of that return, even before having received it. For example, leaving gaps close to the unloading dock to quickly unload the truck.

In short, the traceability enabled by e-PacksGA + Routal means that no order is “lost sight of” at any point. From the shelf in the warehouse to the customer's door, there is a digital thread that identifies and locates the customer.

Cross-docking: preparation and distribution without scales

Another advanced logistics concept worth mentioning is the Cross-docking. Cross-docking is a strategy where merchandise Go directly from reception to dispatch, with minimal or no intermediate storage. In other words, products that arrive at the warehouse (for example, from suppliers or a distribution center) are immediately assigned to outbound orders and loaded onto another truck for delivery, without placing them on shelves in the long term. It's like making a quick “transhipment” of merchandise.

How does this benefit? Mostly in Streamline times and reduce storage costs. If we implement cross-docking correctly, we achieve:

• Less inventory in stock: The merchandise doesn't keep occupying space or freezing capital; it goes to the delivery truck soon.

• Faster preparation: Steps such as temporary locations or double manipulation are eliminated. It does not perform a Picking traditional because the incoming merchandise is already destined for an exit.

• Fresher delivery: Ideal for perishable or very urgent products, as we shorten the delivery cycle. Also useful in promotions or launches where you want to reach the store/end customer quickly.

Now, how do route planning and e-PacksGA + Routal integration fit in here? For cross-docking to work, chain coordination and synchronization must be excellent. The integration with Routal provides the ability to, as soon as the goods arrive, assign them to optimal delivery routes instantly. For example, if a supplier truck delivers 100 units of product X and there are already pending orders for that product, the SGA e-PackSGA (knowing this) could directly generate shipping orders and request routes from Routal to distribute those orders on the same day. Routal will plan deliveries considering the new goods and returning the load order. Thus, warehouse personnel in cross-dock mode simply move the received pallet or box directly to the departure pier corresponding to the assigned route, where it is loaded into the delivery vehicle almost immediately.

Cross-docking also requires integrated systems and actors: suppliers, warehouses, transports. Here again the SGA + route planner duo is key. e-PacksGA provides visibility of what is arriving and what is leaving, and Routal ensures that what comes out is on the best possible path. In essence, cross-docking enhances the integration effect: when it is possible to avoid even storage, intelligent planning directly connects the Inbound supply with outbound demand, in a matter of minutes.

Optimized last mile: faster deliveries and satisfied customers

All this coordination between warehouse and transport has one final objective: to improve the last-mile distribution, which is the final stretch to the customer. The last mile is often the most expensive and complex in the logistics chain (many destinations, urban traffic, narrow time windows). That's why every efficiency gain counts.

With Routal generating optimized routes and adapting to restrictions (customer schedules, vehicle capacity, delivery priorities, real-time traffic) and SGA e-packs ensuring that orders are prepared in accordance with that plan, The last mile becomes much smoother. Deliverymen have logical routes, without unnecessary twists and turns, and they find the truck loaded correctly. This allows them to focus on driving and delivering, rather than planning on the go or searching for packages.

A well-planned route reduces unforeseen events such as reaching one point and discovering that that customer's package is buried under others. Fewer unforeseen events mean meet the promised delivery times more consistently. From the end customer's perspective, this translates into greater satisfaction: they receive their orders on time, informed of the condition (thanks to traceability) and in good condition (less rough handling as they don't have to reorganize cargo).

In addition, by optimizing kilometers traveled, companies are often able to Increase the number of deliveries per route or per day, without adding extra resources. For example, if a deliveryman previously delivered 30 orders a day on a suboptimal route, with intelligent planning, he may be able to fulfill 40 in less time. That extra productivity can mean expanding coverage, assuming more sales volume, or simply saving fuel costs and driving hours.

Conclusion: Technology and intelligent planning improve the end-to-end logistics chain

The integration of an SGA such as SGA e-packs with a route optimizer such as Routal Demonstrate how technology can Break the silos between warehouse and transport, creating a continuous and highly efficient logistics chain. By automatically planning routes and bringing that knowledge to the picking process, a positive domino effect: The warehouse prepares better, trucks are loaded faster and more orderly (thanks to LIFO and the optimal sequence), and last-mile deliveries are carried out with agility and total control.

We have seen that classic logistics concepts—such as LIFO, traceability or cross-docking—take on new life and power when combined with modern integrated tools. MLess waiting times, fewer kilometers traveled, fewer errors, more visibility. In short, more agile operations and happier customers.

In practice, adopting these types of solutions and integrations means that the company can offer a better service with equal or lower operating costs, which translates into a competitive advantage. A logistics flow where “what happens in the warehouse” and “what happens on the street” are coordinated with the latter is, without a doubt, the objective that every distribution company pursues.

The key message? La intelligent planning, supported by appropriate technology, improves the entire order preparation and delivery chain. From the moment an order enters the system until the customer has it in their hands, every step can be optimized. Routal and SGA e-packs they clearly illustrate it: joining forces they allow Logistics work like clockwork, simplifying tasks and raising the quality of service.

It's time to say goodbye to messy loads and improvised routes! With integrated solutions like these, even non-technical professionals can see how your warehouse “thinks” about the delivery route, and how each delivery is fed with data from the warehouse. The result: efficient, transparent logistics prepared for the challenges of the last mile.

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Food distribution in Mexico is a complex operation that faces multiple logistical challenges. From route management to on-time deliveries, companies in the sector must optimize every step to ensure freshness, quality and exceptional customer service. In this article, we will explore the main challenges faced by a food distribution company in the country and how technology, such as planning and optimizing routes of Routal, may be the key to improving efficiency.

1. Inefficient routes and high logistics costs

Food distribution companies, such as Proan and your brand San Juan eggs, operate with a high volume of daily deliveries to multiple destinations. Poor route planning can lead to longer delivery times, higher fuel consumption and high operating costs.

🔹 Solution: Route optimization software such as Routal allows us to calculate the most efficient routes considering factors such as traffic, road restrictions and delivery schedules, reducing costs and improving productivity.

2. Cold chain and transport conditions

For perishable products such as meat, dairy and eggs, maintaining the cold chain is essential. Any unexpected delay or deviation can compromise product quality and generate economic losses.

🔹 Solution: With Routal, and its partners can program optimized routes that minimize transit times and allow you to monitor the location of each vehicle and temperature control in real time, ensuring that food arrives in optimal condition and ensures the cold chain.

3. High customer requirements

Current customers, whether they are supermarkets, convenience stores or end consumers, expect fast and timely deliveries. Companies such as San Juan eggs distribute products nationally and must meet strict delivery times to maintain their reputation.

🔹 Solution: Routal makes it possible to improve punctuality by optimizing delivery times and providing customers with real-time information on the status of their orders.

4. Health regulations and regulations

The food sector in Mexico is subject to strict health and transportation regulations. Meeting these regulations without affecting operational efficiency is an ongoing challenge.

🔹 Solution: Smart planning with Routal helps to comply with delivery schedules and transportation regulations without affecting business profitability.

Transform your distribution with Routal

Technology is the best ally to overcome the challenges of food distribution in Mexico. Leading companies in the industry are adopting advanced route planning and optimization solutions to improve their efficiency and customer service.

🚀 Ready to optimize your operation? Find out how Routal can help you transform your distribution. Schedule a demo, or Try the tool yourself and take your logistics to the next level.

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If you've ever had delivery delays, drivers getting lost or customers upset because their order didn't arrive on time, there are likely to be failures in planning your routes. Don't worry, you're not the only one: many companies make last-mile mistakes that cost them time, money, and reputation.

The good news: Nowadays technology can solve these problems automatically and efficiently. Do you want to know how? Here are the most common mistakes and how to avoid them.

1. Continue planning routes “by hand”

If you're still using spreadsheets or planning manually, you're almost certainly losing efficiency and money. Traditional methods are not only slow, but they also leave room for error: poorly optimized routes, poor use of vehicles and difficulties in reacting to unforeseen events.

The solution: Use a route optimization software. These tools generate efficient routes in seconds, taking into account variables such as traffic, vehicle capacity and delivery times. In addition, they reduce operating costs and maximize productivity.

2. Ignore traffic and conditions in real time

Planning routes without considering traffic is like playing the lottery: sometimes it works, but often it doesn't. What's the point of having the best route on paper if in practice your driver is stuck in a traffic jam?

The solution: Real-time intelligence which automatically adjusts routes with updated data, avoiding traffic jams and always choosing the most efficient path.

3. Not respecting customer restrictions

Some customers need their delivery to arrive at a specific time, while others have restricted access or special requirements. If you don't take these details into account, deliveries can fail and lead to complaints.

The solution: Planning software that allows you to configure restrictions per customer. This helps to allocate routes efficiently, ensuring that each delivery meets the recipient's requirements.

4. Not taking full advantage of vehicle capacity

Are your trucks half empty or are some vehicles overloaded? Poor load distribution It makes you spend more on fuel and take more trips than necessary.

The solution: Tools of load optimization, which intelligently distribute packages according to volume, weight and destination, ensuring that each vehicle makes the most of its capacity.

5. Lack of communication with drivers

If drivers don't receive clear instructions or real-time updates, they can get lost, take inefficient routes, or have problems that delay deliveries.

The solution: Las apps for drivers facilitate communication, tracking and optimized navigation, ensuring smooth delivery.

6. Not offering visibility to customers

Customers want to know When will your order arrive, but if they don't receive clear information, frustration and the complaint rate increase.

The Solution: Automatic Notifications and Live Tracking allow customers to see the status of their delivery in real time, reducing inquiries and improving the user experience** . **

Conclusion: Technology is your best ally

Route planning errors can cost you money, customers, and operational efficiency. But the good news is that all these problems have a solution with the right technology.

With Routal, you can automate route planning, optimize the capacity of your vehicles, avoid traffic jams with real-time data and ensure timely deliveries without complications. In addition, our platform allows you to communicate with drivers and offer customers live tracking, reducing complaints and improving the delivery experience.

• Fewer errors, more efficiency
• Lower costs, more profitability
• Fewer worries, more successful deliveries

If you want to take your logistics to the next level and say goodbye to problems in route planning, Routal is the tool you need. Request a demo and find out for yourself!

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If you've ever been stuck in a traffic jam, you know how frustrating it can be. Now, imagine that situation if you're a deliveryman with dozens of customers waiting for their package. In a world where promptness is key, traffic delays not only affect customer satisfaction, but they also increase operating costs and create enormous logistical challenges.

Traffic is a global problem, but in some cities like London, Mexico City or Bogota, congestion has become part of everyday life. In these metropolises, a 15-minute journey can become an odyssey of hours, affecting people's quality of life and posing an enormous challenge for companies that rely on fast and efficient deliveries.

How does congestion affect last-mile deliveries?

For e-commerce and logistics companies, traffic is much more than a nuisance: It is a factor that directly impacts costs and customer experience. Among the main problems it causes are:

Constant delays: Consumers, who are used to promptness, expect quickly and on time. However, congestion makes delivery times unpredictable, affecting customer satisfaction and generating more complaints.

Increased operating costs: more time on the road means more fuel consumed and more hours of work for delivery people, increasing logistics costs and reducing profit margins for companies.

Inefficiency in route planning: you may have the best distribution strategy on paper, but if traffic is stopped, the entire operation will be affected. Without real-time planning, deliverymen can be stuck with no viable options.

Lower productivity: the more time you waste in traffic, the fewer packages than expected you will deliver on the day, affecting the efficiency of the entire logistics chain.

Impact on brand perception: When a customer receives their package late, they will most likely blame the shipping company or e-commerce, regardless of whether the delay is due to traffic. This can lead to a bad reputation and affect customer loyalty.

Strategies to reduce the impact of last-mile traffic

Fortunately, companies aren't completely at the mercy of traffic. With the right technology and strategies, it is possible to minimize the effects of congestion and improve delivery efficiency.

Real-time route optimization: tools such as Routal they use advanced algorithms to adjust deliveryers' routes according to traffic, avoiding traffic jams and improving delivery times.

Use of urban microhubs: Many companies are implementing small distribution centers within cities to reduce delivery distances and allow more agile vehicles to handle the last few kilometers.

Alternative vehicles: in urban environments, electric bikes, motorcycles and even drones are starting to play an important role in last-mile logistics. These modes of transport can move more easily between traffic and access areas where large vehicles are restricted.

Deliveries at strategic times: some operators are betting on delivering to nighttime or off-peak hours, when congestion is lower, improving delivery times and reducing operating costs.

Smart locker systems and collection points: instead of taking each package directly to the customer's door, many companies are choosing to deliver to strategically located lockers or collection points, allowing customers to pick up their orders when it suits them and avoiding multiple delivery attempts.

Where is the future of logistics going in congested cities?

Cities are not going to stop growing and traffic is unlikely to disappear. However, last-mile logistics is rapidly evolving to adapt to this scenario. Companies that invest in technology, innovation and intelligent planning will be those that manage to remain competitive and offer an efficient service to their customers.

In addition, trends in sustainable mobility are beginning to play an important role in solving this problem. More and more cities are promoting the use of electric vehicles, exclusive lanes for light cargo transport and regulations to optimize traffic in urban areas.

The challenge is great, but with the right strategies, it is possible to overcome congestion and ensure fast and efficient deliveries.

And you, what strategies have you implemented to prevent traffic from ruining your deliveries? Have you tried any innovative solutions?

Optimize your deliveries with Routal and forget about traffic

If traffic is affecting the efficiency of your logistics operation, It's time to take the next step. With Routal, you can:

• Plan intelligent routes in real time.
• Reduce operating costs with better delivery strategies.
• Improve customer satisfaction with more accurate times.

Try Routal for free and take your deliveries to the next level

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In the last mile, every second counts and every cent matters. As a parcel delivery company, you know that efficiency is key to delivering more packages in less time and with less effort. However, many manual processes continue to slow down delivery people and saturate customer service channels.

The solution: automate repetitive tasks. Not only does this reduce errors, but it also saves valuable minutes on each delivery. Let's see how automation can make a difference in productivity and customer satisfaction.

📞 1. Call automation: less time searching for numbers

The problem

Every time a deliveryman needs to contact a customer, they must:

🔹 Look up the phone number in your delivery list.

🔹 Type it manually.

🔹 Wait for the call to connect.

This can take between 30 seconds and 1 minute per attempt. Multiplied by dozens of daily deliveries, the time lost can easily exceed 1 hour a day.

The Solution: Automated Calls

With optimization tools such as Routal, delivery people can make calls with a single tap from their app. No copying and pasting numbers or dialing by hand.

⏳ Estimated savings: 15-25 minutes per day and per delivery person.

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🚚 2. Automating delivery information

Share ETA and number of pending stops

Customers want to know When will your package arrive precisely. If they don't have clear information, they call to ask, which results in:

🔹 Waste of time for delivery people.

🔹 Saturation of customer service.

The solution: automatic updates

Automate the notification of the estimated time of arrival (ETA) and the number of pending deliveries allows customers to stay informed in real time.

💡 Example: “Your package will arrive in 15 minutes. There are 2 deliveries left before yours.”

⏳ Estimated savings: 30-40% reduction in unnecessary customer service calls.

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🤝 3. Automation of customer-deliveryman communication

Why is it important?

When the customer is involved in the delivery, success is greater. But manual communication is slow and ineffective.

The Solution: Automated Messaging

🔹 Reminders before delivery.

🔹 Confirmation of availability.

🔹 Options for rescheduling or providing special instructions.

This allows the customer to ready to receive the package, reducing failed attempts.

⏳ Estimated savings: 20-25% fewer failed delivery attempts.

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📞❌ 4. Reduction of customer service calls

The problem

Every call to customer support can last Between 3 and 10 minutes. If hundreds of customers call daily, this represents an enormous operational burden.

The Solution: Real-Time Information

🔹 Automated ETA.

🔹 Confirmations via SMS or WhatsApp.

🔹 Live tracking link.

When customers have the information they need, They call less, they are more concerned with receiving the goods and have a better perception of the service.

⏳ Estimated savings: 50% reduction in customer service calls and a delivery success rate above 98%.

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🎯 Conclusion: More automation, more deliveries per day

Eliminating manual processes allows delivery people to focus on what really matters: deliver more packages in less time and with less stress.

With tools like Routal, you can:

✅ Save up to 30 minutes per delivery person per day.

✅ Reduce failed delivery attempts, achieving a 98% successful first delivery.

✅ Reduce unnecessary calls in 50% or more.

📦 Do you want to take your parcel delivery company to the next level? Find out how Routal can help you automate and optimize your operation. 🚀

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