
Xavier Ruiz
Founder of Routal. I help companies optimize their logistics through AI and Lean methodologies.
LinkedInXavier Ruiz is the founder and CEO of Routal. A computer science engineer by training and entrepreneur by vocation, Xavier has dedicated the last decade to transforming complex data into simple operational solutions. Before leading Routal, he was Tech Lead at the incubator Incubio and a technical mentor at Google Launchpad, where he perfected his methodology for building high-efficiency development teams.
Today he runs Routal with one concrete goal: that each day's deliveries don't depend on a single person. Xavier combines a Lean mindset ("Think fast, Do quick") with deep technical expertise to help companies optimize their routes. He firmly believes in the "give first" mantra and the value of multidisciplinary knowledge for strategic decision-making.
In line with this vision, he actively collaborates with universities and logistics-focused institutions such as CEL, ICIL, and Camilo José Cela University, contributing to the dissemination of knowledge and strengthening the connection between academia and the operational realities of the sector.
Latest articles
127 resultsLast-mile operating costs: where the real savings are
Diesel is the number you check every week because it changes every week. Meanwhile, the cost of an hour of driver time and of putting a van on the road have been climbing for years. And in urban delivery you pay almost all of that whether you make 40 deliveries or 80. That's where the saving the pump receipt never shows you is hiding.
By Xavier Ruiz
DeCA: practical guide and checklist before 5 October
On 5 October 2026 Spain's transport control document stops being valid on paper. It is called the DeCA, its technical rules are already published, and it affects every public road freight service you run in Spain. Here is what changes, who is responsible for what, and a checklist to get there without a scramble.
By Xavier Ruiz
Choosing route planning software in 2026: 5 tests before you sign
Every demo draws stops on a map and promises fewer kilometres. The difference shows up in week three, when the plan breaks at seven in the morning. These are the five tests worth running before you sign.
By Xavier Ruiz
Summer demand peaks: how to scale your delivery without buying more vans
Demand's up 30% in summer and the easy answer is to rent two more vans. But an extra van in August is an idle van in October. There's almost always hidden capacity in the routes you already have. Here's how to unlock it before spending on more fleet.
By Xavier Ruiz
Impossible time windows: delivering in tourist areas and summer events without losing efficiency
The customer wants their time slot and you want an efficient route. In summer, with events, fairs, and closed streets, those two things seem impossible at once. But choosing between meeting the window or not losing kilometers is a false dilemma. Here's how to do both.
By Xavier Ruiz
Low Emission Zones in tourist cities: delivering in packed historic centers without fines
Low emission zones are no longer just two big cities' business: they're mandatory in many municipalities, and in summer tourist centers fill with cameras, closed streets, and restrictions. You don't see the fine: it arrives weeks later. Here's how to deliver in an LEZ without scares.
By Xavier Ruiz
Cold chain in the last mile: what breaks in summer and how to prevent it
In summer, the cold chain has far less margin. And the weakest link is almost always the same: the last mile. One door-open too many, a route that drags, a failed delivery in the sun… and the product's no good. Here's where it breaks and how to protect it without slowing delivery.
By Xavier Ruiz
Heat, routes, and drivers: how to look after your team (and your operation) during a heatwave
At three in the afternoon, at 41 degrees, your driver has fifteen stops left. Heat isn't just discomfort: it's a risk to your team and your operation. The good news is that looking after people and getting deliveries done aren't opposites. Here's how to plan with the thermometer in mind.
By Xavier Ruiz
How to survive August: planning deliveries when half the team is on holiday
In August the work doesn't drop: the people do. The planner leaves, two drivers are off, and the orders keep coming just the same. The problem isn't only missing staff — it's that the knowledge leaves with them. Here's how to prepare the cover so the operation doesn't depend on who's in.
By Xavier Ruiz
Algorithmic management and illegal worker transfer: what the Supreme Court's DHL ruling teaches you
The Supreme Court has ruled that directing a subcontractor's drivers through software, in real time, can amount to illegal transfer of workers. If you deliver with subcontractors and a routing platform, it's worth understanding where the court drew the line — and what you can review without panicking.
By Xavier Ruiz
HORECA logistics on the coast: delivering in August when the town triples in size
In August, a coastal town triples its population in a week. The bars order double, the streets close to traffic, and your same fleet has to reach them all before they open. Summer HORECA logistics isn't won with more vans: it's won with a better plan.
By Xavier Ruiz
Digitizing the transport delivery note: a step-by-step guide that won't slow the route
You know paper's days are numbered. But digitizing the delivery note isn't scanning the same form into a PDF — it's taking friction away from your drivers, not adding it. Here's a five-step plan to do it without stopping the route for a single day.
By Xavier Ruiz
The real cost per delivery: what it includes and how to calculate it
Almost everyone thinks a delivery costs less than it does. Fuel and wages are just the tip: planning time, failed deliveries, and overtime quietly eat your margin. Here's how to calculate your real cost per delivery — and see where the money you can recover is hiding.
By Xavier Ruiz
5 frequent delivery problems still costing fleets time and money
Last-mile delivery still runs on WhatsApp, phone calls, and the dispatcher's gut. Five daily frictions explain why operations keep firefighting instead of planning — and what changes when knowledge lives outside one person's head.
By Xavier Ruiz
eCMR & Digital Transport Control Document 2026: SMB guide
On October 5, 2026, the paper-based Transport Control Document will no longer be valid for road haulage in Spain. We break down what changes under Law 9/2025 on Sustainable Mobility, how it differs from the eCMR, which operations are exempt (parcel delivery, vehicles up to 2 tonnes), and how to get your fleet ready without a six-month project.
By Xavier Ruiz
How to calculate the ROI of last-mile delivery software
The ROI of delivery software isn't counted in kilometres. It's counted in the hours your team spends planning, answering calls and sorting out failed deliveries, and in what it costs when everything depends on one person.
By Xavier Ruiz
Profitable Reverse Logistics in 2026: Operational Guide & Key Strategies
Returns, pickups, circularity: how to integrate reverse logistics into your operations without eating into your margins. Real cases and practical solutions.
By Xavier Ruiz
Save money by ensuring your deliveries on the first attempt
Every failed delivery attempt has a hidden cost. Learn what FTDR is, why first attempts fail, and how to improve it with smarter planning and real-time ETA notifications.
By Xavier Ruiz
Optimizing routes for cargobikes: cost-effective cycling in the city
Deliver by cargo bike in city centers without losing margin. Key strategies for route planning, load capacity, and efficient cycle logistics operations.
By Xavier Ruiz
SMART Bays: smart management of loading and unloading zones
SMART BAYS is an R+D+i project that transforms the management of urban loading and unloading areas through artificial intelligence, digital twins and real-time monitoring, with the objective of making the last mile more efficient and sustainable. Within the consortium, Routal leads research in the optimization of routes adapted to dynamic squares, integrating logistics planning with the real availability of urban space. The result: lower emissions, less congestion and a new generation of intelligent urban logistics aligned with climate neutral cities.
By Xavier Ruiz
Top list of route optimizers 2026
This article is a comparative analysis between different ways of planning and optimizing routes: from the manual optimizer to market solutions such as Circuit, Route4Me and Onfleet, evaluating pros and cons according to the real needs of the distribution. The comparison focuses on common challenges such as low training, high turnover and operational stress, and how each alternative responds (or falls short) to them. In this context, Routal stands out for combining usability, capacity for complex operations and constant support, offering a stronger option to scale without relying on internal “heroes”.
By Xavier Ruiz
Logistics in Mexico and nearshoring: last-mile challenges (CDMX and border)
Nearshoring with U.S. Logistics demand in Mexico is skyrocketing in the U.S.. We analyze last-mile challenges (traffic, delivery people, trust and level of service) and how to solve them with technology such as Routal.
By Xavier Ruiz
From Excel to logistics software: why spreadsheets will slow your growth
Go from Excel to logistics software and stop wasting time with manual routes, phone number errors in excel and the eternal “csv to excel” every day. Learn how to clean data, improve planning, optimize routes and provide real-time tracking to reduce incidents and increase deliveries per day. Find out why Excel is holding back your growth and how to make the leap to scalable logistics with Routal
By Xavier Ruiz
Logistic Restrictions in 2026: ZBE, Windows Hours and Electric Charging (and how to win with Routal)
In 2026, logistical restrictions tighten: more low-emission zones, more control by schedule and more operational impact of electric charging. The key is to convert “what can't be” into planning rules (zones, time windows, type of vehicle and charging times). With Routal, route optimization and automatic planning help you comply with regulations, reduce incidents and improve ETAs without improvising.
By Xavier Ruiz
Self-employed deliveryman: tools and tips for the gig economy
Tips for autonomous delivery people: save time and gas, avoid errors and gain traceability with Routal Drivers and label reading.
By Xavier Ruiz
How can I stop depending on key people in your logistics organization?
In logistics, relying on people rather than processes is a recipe for chaos, especially during peak season. Standardizing with Routal allows you to transform the team's experience into clear rules, automate the tedious and gain operational and financial control. Even the Three Wise Men and Santa Claus are clear about it: to deliver well, you have to plan better.
By Xavier Ruiz
Logistics & Automation 2025: the meeting point for those who move the world
Logistics & Automation 2025, Routal presenting its latest innovations to optimize last-mile planning and monitoring. With intelligent route solutions, real-time monitoring and fluid communication, the platform demonstrates how technology can make logistics more efficient and humane. Routal drives more agile, sustainable and cost-effective operations, helping companies transform the way they deliver.
By Xavier Ruiz
How to increase logistics productivity: the 4 key aspects to consider to increase logistics efficiency
Here are some of the 4 key factors that will help you increase your company's logistics productivity.
By Xavier Ruiz
8 Tips to Improve Reverse Logistics Management
The logistics industry is constantly changing, both in processes and in the way of proceeding. These changes are due, to a large extent, to
By Xavier Ruiz
Routal receives Sourceforge's “Top Performer” award for the eighth consecutive quarter
Routal was recognized as a “Top Performer” by SourceForge in Fall 2025, with eight consecutive quarters receiving this award. This award places us among the 10% of the highest rated products thanks to excellent reviews from our users. This recognition confirms Routal's commitment to offering a last-mile solution that is efficient, reliable and highly valued by those who use it every day.
By Xavier Ruiz
Why does your company need efficient route planning and standardized distribution processes?
Optimize your routes and standardize your processes to reduce costs, deliver faster and operate more efficiently in demanding markets. With real-time visibility and full control over each delivery, you can adapt to the moment and make smarter decisions. Routal helps you scale your distribution without losing control, improving customer experience and loyalty from day one.
By Xavier Ruiz
Best practices for minimizing failed delivery attempts and improving satisfaction
Failed delivery attempts to create additional costs and a poor customer experience, so reducing them is essential to improving logistics efficiency. Strategies such as clear communication, time flexibility, route optimization and real-time notifications increase successful deliveries. With tools like Routal, companies can anticipate problems, optimize resources and provide a more satisfying delivery experience.
By Xavier Ruiz
What app do delivery people use with the most deliveries completed per day? 🚚💡
Routal is the all-in-one platform for planning, optimizing and monitoring your delivery routes in real time. 🚚 Save kilometers, time and costs with intelligent routes that adapt to any changes on the go. From the planner to the end customer, Routal connects the entire last-mile process in a single app.
By Xavier Ruiz
Tools to transform the work of self-employed delivery people
The European project LUCID has demonstrated in Las Rozas and Prague how Routal optimizes urban delivery routes, reducing costs and improving the flexibility of autonomous delivery people in the face of traffic and demand. In addition, it generates key data that allows cities to design more sustainable and intelligent mobility policies.
By Xavier Ruiz
Autonomous carrier guide: optimize your working day, monitor all your deliveries and invoice quickly and accurately
Boost your business as an autonomous carrier by optimizing your routes, monitoring your deliveries in real time and billing with precision. With tools like Routal, you reduce costs, save time and improve your customer experience by having all your work centralized on a single platform. Turn every day into more productivity, less stress and greater profitability for your business.
By Xavier Ruiz
Why isn't your failed delivery rate improving? Invisible causes that Routal solves
Failed deliveries aren't always due to obvious errors: often the invisible causes lie in manual planning, overloaded routes or lack of real-time visibility. Routal solves these problems with optimization algorithms, live monitoring and centralized integration, reducing the error rate and improving customer satisfaction.
By Xavier Ruiz
What is a 1PL, 2PL, 3PL, 4PL, 5PL? Functions and examples
From 1PL to 5PL, the number tells you how much of your logistics you've put in someone else's hands. What each provider does, real examples from Spain, Mexico and global trade, and the question that actually matters: how much control do you need over the delivery?
By Xavier Ruiz
Discover the hidden costs of the last mile and how efficient planning minimizes them
The last mile is full of hidden costs—such as failed deliveries, downtime, or inefficient routes—that directly affect profitability and customer experience. These expenses tend to go unnoticed but accumulate day after day, generating operational and commercial losses. Intelligent planning with tools such as Routal makes it possible to reduce these mismatches by optimizing routes, avoiding reattempts and prioritizing strategic deliveries.
By Xavier Ruiz
The 5 essential financial indicators to evaluate the performance of your fleet
Managing a fleet not only involves coordinating routes, but also measuring their economic impact through key financial indicators. KPIs such as the cost per kilometer, the occupancy of vehicles or the rate of failed deliveries make it possible to detect inefficiencies and improve profitability. With tools like Routal, you can monitor this data in real time and make logistics decisions based on sound economic criteria.
By Xavier Ruiz
5 Key Logistic Metrics Every CEO Should Have on Their Radar
Logistics is no longer just an operational function, but a strategic axis that CEOs must actively monitor. Indicators such as the success rate in the first delivery, the logistics cost per order or the level of service (OTIF) allow decisions to be made based on data and not on intuition. With tools like Routal, it is possible to measure these metrics in real time and transform logistics into a competitive advantage to scale efficiently.
By Xavier Ruiz
From 50 to 5,000 deliveries per month: how to scale your logistics without losing control
Scaling a logistics operation from 50 to 5,000 monthly deliveries does not depend on having more staff, but on improving processes. Without efficient planning, automation and real-time visibility, errors grow at the same rate as volume. Tools such as Routal allow us to accompany this growth while maintaining control, efficiency and quality of service.
By Xavier Ruiz
De 50 a 5.000 entregas al mes: cómo escalar tu logística sin perder el control
Escalar una operación logística de 50 a 5.000 entregas mensuales no depende de tener más personal, sino de mejorar los procesos. Sin planificación eficiente, automatización y visibilidad en tiempo real, los errores crecen al mismo ritmo que el volumen. Herramientas como Routal permiten acompañar ese crecimiento manteniendo el control, la eficiencia y la calidad del servicio.
By Xavier Ruiz
Tips & Tricks to make your delivery job easier and more efficient
Delivery work can be easier and more productive by applying strategies such as route optimization, efficient communication with customers and the use of real-time management technology. Tools such as Routal Planner save time, reduce costs and increase customer satisfaction. With good practices and vehicles in good condition, delivery people can provide a faster, more reliable and stress-free service.
By Xavier Ruiz
How a delivery company can plan better without using Excel
Many companies still use Excel to plan routes, but this generalist tool generates errors, delays deliveries and overloads the team. Routing software such as Routal automates and optimizes the entire process, improving efficiency and customer experience. Discover how other companies are already leaving behind logistics management with Excel and transforming their operations.
By Xavier Ruiz
How to design multi-criteria delivery routes: balancing time, cost and sustainability
In modern logistics, fast delivery is no longer enough: companies must find an intelligent balance between delivery time, operating cost and environmental sustainability. This involves moving from traditional planning to a multi-criteria approach, which considers multiple variables simultaneously. Tools such as Routal Planner facilitate this change by automating route design using real-time data and advanced algorithms, allowing for a more efficient, cost-effective and environmentally responsible operation.
By Xavier Ruiz
The 3 mistakes that waste time (and money) for most delivery people
Many delivery people waste time (and money) due to invisible errors such as planning routes without tools, not recording incidents on the spot or ignoring downtime. These daily failures have a direct impact on the efficiency of each day. With Routal Drivers, you can avoid them and optimize your delivery from your mobile phone.
By Xavier Ruiz
Optimizing routes with urgent deliveries: tactics for planners under pressure
Urgent deliveries require quick decisions, full visibility and maximum precision on the part of the logistics planner. Tools such as Routal allow you to prioritize orders, reoptimize routes in real time and maintain operational flexibility, even under pressure. It's not about running more, it's about planning better with intelligent technology.
By Xavier Ruiz
HORECA distribution: The challenge of always delivering on time (and without margin for error)
In the HORECA sector, punctuality and reliability in distribution are key, since any failure directly impacts customer service. Although the competition has revolved around price for years, the real value lies in offering an impeccable and consistent level of service. With Routal, distributors can ensure on-time and error-free deliveries, scaling their operation without losing quality.
By Xavier Ruiz
Route Planning: Why Use a Route Optimizer
Efficient route planning is essential in logistics to reduce costs, improve productivity and ensure timely deliveries, but many companies still use manual methods that create inefficiencies. Automated route optimizers, such as Routal, transform this process by calculating optimal routes in seconds, considering factors such as traffic and delivery windows, saving time, costs and increasing customer satisfaction. In addition, these tools provide scalability, real-time visibility and flexibility, helping companies adapt to growth without compromising efficiency.
By Xavier Ruiz
How much could you earn if your routes were better organized?
Many delivery people unknowingly lose money because they don't organize their routes properly. With Routal Drivers you order your stops in seconds, fit more deliveries into your day and get home sooner.
By Xavier Ruiz
Is your logistics operation losing money without you knowing it?
Many logistics managers unwittingly lose money due to invisible inefficiencies in their daily operations, such as poorly planned routes or downtime. These hidden costs directly impact the budget and customer satisfaction, but they are not always detected with the naked eye. With Routal, it is possible to identify and eliminate these leaks by optimizing routes and automatically analyzing logistics data.
By Xavier Ruiz
Logistical challenges in food distribution in Colombia and Latin America: the key is data quality
Food distribution in Colombia faces major logistical challenges due to the lack of structured addresses and precise coordinates. These problems affect route efficiency, increase costs and jeopardize the timeliness of deliveries.
By Xavier Ruiz
How to improve communication with carriers in the last mile
Communication in the last mile continues to rely heavily on the telephone, causing interruptions, wasted time and poor traceability both between managers and distributors and between distributors and customers. Problems such as missed calls, last-minute alerts, or confusing instructions directly affect efficiency and customer experience. Using tools such as Routal allows you to automate notifications, centralize information and facilitate coordination in an asynchronous and much more efficient way.
By Xavier Ruiz
Lack of delivery people: causes, consequences and technological solutions for logistics companies
The lack of delivery people is one of the biggest logistical challenges, with high turnover and difficulties in hiring new drivers. Tools such as Routal make it possible to optimize routes, improve productivity and reduce operating pressure, even with fewer personnel. Betting on technology helps to maintain an efficient service and to build the loyalty of delivery people in an increasingly competitive environment.
By Xavier Ruiz
The Last Mile Challenge: How to Maximize Successful Deliveries
Last-mile delivery faces major challenges, with the absence of the recipient being the main cause of failure on the first attempt. Engaging the customer through accurate notifications or allowing them to choose their time slot can increase the success rate above 99.5%. With Routal, companies can optimize routes, reduce costs and offer a much more reliable and satisfying delivery experience.
By Xavier Ruiz
Sant Jordi: El reto logístico detrás de millones de rosas y libros
El día de Sant Jordi en Barcelona representa un gran reto logístico, con millones de rosas y libros distribuidos en un solo día en condiciones muy exigentes. Factores como la alta concentración de entregas, las restricciones de tráfico y las ventanas horarias ajustadas complican enormemente la planificación. Herramientas como Routal permiten optimizar rutas, asignar recursos eficientemente y reaccionar en tiempo real, garantizando que la magia del día llegue puntualmente a cada rincón.
By Xavier Ruiz
How to reduce costs in last-mile logistics (without losing efficiency)
Reducing costs in last-mile logistics is possible with the right combination of technology and strategy. Routal saves kilometers, fuel and working hours, while improving the customer experience and reducing support work. Optimizing isn't cutting back, it's doing more with less.
By Xavier Ruiz
How to optimize the distribution of frozen foods?
Optimizing the distribution of frozen foods is key to reducing operating costs and ensuring product quality, especially in summer, when fuel consumption skyrockets. Guillen Food Company managed to save more than 27% in fuel and improve its processes thanks to intelligent planning with Routal. Every kilometer saved isn't just time: it's efficiency, sustainability and competitive advantage.
By Xavier Ruiz
What is a digital packing slip and what are its advantages for the logistics company?
The digital packing slip optimizes merchandise delivery by reducing errors, streamlining processes and improving customer satisfaction through real-time tracking and proof of delivery. Companies like Quaker State have saved more than 2 million dollars by digitizing their logistics processes. Tools such as Routal enhance these improvements with advanced monitoring and automation.
By Xavier Ruiz
Routal - Move Smarter
An overview of the company's history, journey and future in the last-mile logistics industry.
By Xavier Ruiz
Why are more and more delivery people using Routal for Drivers to optimize their working hours?
Routal for Drivers lets you order your stops from your phone, without going through the desktop. You head out with a clear route, get fewer calls and finish your day sooner.
By Xavier Ruiz
The main challenges of food distribution in Mexico and how to overcome them with technology
Food distribution in Mexico faces challenges such as inefficient routes, maintenance of the cold chain and high customer demands. With Routal, it is possible to plan efficient routes, monitor deliveries in real time and comply with regulations without affecting profitability.
By Xavier Ruiz
Common mistakes in route planning and how to avoid them with technology
Are your routes costing you time and money? Discover the most common errors in delivery planning and how to solve them with technology
By Xavier Ruiz
How does city congestion impact last-mile logistics?
Traffic congests the last mile causing delays and higher costs; solutions such as optimized routes and microhubs improve efficiency while innovation will be key to fast deliveries.
By Xavier Ruiz
Automation in the last mile: Fewer manual tasks, more successful deliveries
Automating manual tasks in the last mile, such as calls, ETA notifications and communication with customers, allows delivery people to save time and reduce errors. This reduces unnecessary customer service calls and improves the delivery success rate. With tools like Routal, parcel delivery companies can optimize their operations and make more deliveries in less time.
By Xavier Ruiz
How to reduce logistics costs? Strategies to make your operation more efficient
Reducing logistics costs is a matter of optimizing routes, automating processes and making decisions based on data. With the right technology, the day's plan stops depending on one person.
By Xavier Ruiz
Automation in the last mile: When should you implement delivery management software?
The lack of automation in the last mile creates problems such as inefficient routes, poor communication with customers and poor visibility of the status of deliveries. Software like Routal optimizes planning, sends automatic notifications to customers and provides real-time monitoring, reducing costs and improving the experience. If your company is facing delays, high costs, or a lot of order inquiries, it's time to digitize delivery management.
By Xavier Ruiz
What is fulfillment? The answer to your logistics questions
Fulfillment is the comprehensive process that encompasses all logistics operations from the moment an order is received until it reaches the end customer, including warehousing, management, shipping and after-sales service. There are different types of fulfillment, from internal management to full outsourcing or hybrid models, each with its specific advantages and challenges. An efficient fulfillment system is crucial for business success, as it directly impacts customer satisfaction and can be optimized through the use of specialized technologies such as route planning software.
By Xavier Ruiz
Why customer support is key to Last Mile Logistics
Customer support is key in last-mile logistics to resolve issues, improve the customer experience and optimize processes. At Routal, we have managed more than 2,500 inquiries with 98% satisfaction and an average response time of less than 4 minutes. We are committed to an efficient service that combines technology and human care to ensure successful deliveries.
By Xavier Ruiz
Sustainability in the Last Mile: The Boost of Cycling Logistics
Cycling, based on cargo bikes and VMP, offers a sustainable and efficient alternative for the distribution of goods in the last mile, reducing emissions and operating costs. In February 2025, Barcelona will update its regulations to promote this practice, facilitating the use of loading and unloading spaces and protecting cycling infrastructure. In addition, tools such as the Routal route optimizer help to plan more efficient deliveries, promoting sustainability and improving business profitability.
By Xavier Ruiz
Logistics Department: Main Functions and Profiles
The logistics department is key to optimizing the supply chain, managing inventories, transportation and supplier relationships to ensure efficient deliveries and satisfy customers. Their functions are backed by specialized profiles, such as managers, coordinators and analysts, who work together with advanced technology to maximize results.
By Xavier Ruiz
Courier and parcel delivery software: How to survive the peak of Christmas
Overcoming the Christmas peak in messaging and parcel delivery requires intelligent tools such as Routal, which optimize routes, improve the efficiency of temporary workers and ensure accurate communication with customers. By reducing errors and maintaining stable operations, Routal not only helps you meet high demand, but it strengthens your logistics all year round.
By Xavier Ruiz
Transportation Route Management: How to Optimize Every Step
Transportation route management ranges from picking and planning to delivery and communication with the customer, facing challenges such as errors, delays and inefficient routes. Tools like Routal optimize each stage by synchronizing orders, planning routes in real time and automating communication with recipients. This reduces costs, improves timeliness and increases customer satisfaction.
By Xavier Ruiz
How to organize your routes through low-emission zones: The case of Barcelona and its ZBE
How to organize distribution in the low emission zone of Barcelona ZBE, in less than 3 minutes and with the help of a route optimizer
By Xavier Ruiz
Energy savings in logistics are possible: 3 measures you should know to achieve energy efficiency in your company
implement actions to ensure the good use of resources and significant energy savings for better logistics efficiency
By Xavier Ruiz
The 7 tips you need to improve the reverse logistics process
Reverse logistics is the set of processes responsible for managing the returns of those products purchased by users.
By Xavier Ruiz
The 5 features to look for in last-mile software
Find the 5 main features of good last-mile software that allows you to plan routes, track and communicate
By Xavier Ruiz
Managing Customer Expectations for Last-Mile Deliveries: Keys to Trusted Service
Managing Customer Expectations for Last-Mile Deliveries: Keys to Trusted Service
By Xavier Ruiz
Ecommerce: 5 essential tools to survive in 2021
It's not easy to digitize your business and make the leap to ecommerce. That's why in this post we give you some tools to simplify the process.
By Xavier Ruiz
How to optimize routes with Google Maps and why isn't it the best tool for multiple stops?
Google Maps is useful for finding quick routes between two points, but it's not ideal for planning routes with multiple stops, since it limits 9 destinations and doesn't optimize the order. For more complex routes, tools like Routal are essential to maximize efficiency and reduce costs.
By Xavier Ruiz
Delivery Route Planner: Advantages that Transform Your Business
A delivery route planner optimizes time, reduces costs, improves customer satisfaction and increases operational efficiency, making it a key tool for any logistics business.
By Xavier Ruiz
What is a Courier, what functions does it have and how do you choose the ideal one for your company?
A courier is a specialized transportation service that guarantees fast, safe and reliable deliveries, adapting to the needs of each business with local, national or international options. To choose the ideal one, it is key to prioritize coverage, flexibility and, above all, the ability to offer customers real-time monitoring with an estimated time of arrival, improving the experience and avoiding failed deliveries.
By Xavier Ruiz
Reverse Logistics: Definition, Types, Advantages and Disadvantages, and Solutions with Routal
Reverse logistics manages returns and recycling in the supply chain, optimizing resources and improving sustainability. With Routal, companies can integrate Pick-up & Delivery functionality, combining collections and deliveries on a single route to reduce costs and improve operational efficiency.
By Xavier Ruiz
What is Picking and How to Do It Efficiently?
Efficient picking allows you to quickly prepare orders and optimize last-mile delivery. By combining orderly picking with good route planning, search and delivery time is reduced, costs and customer satisfaction are improved. This is key to maximizing efficiency in logistics operations.
By Xavier Ruiz
The challenge of low-emission last-mile distribution: Between sustainability and profitability
eCommerce companies are looking to make the last mile more sustainable, but they face customer resistance to paying more for green shipping. The failure of Geever demonstrates that the cost-effectiveness of low-emission logistics is a challenge, which can only be achieved through operational efficiency. The key is to optimize routes, consolidate shipments and educate consumers about environmental impact.
By Xavier Ruiz
How to identify and resolve last-mile logistical problems in your company?
Last-mile logistics faces challenges such as inefficient routes, failed deliveries and lack of real-time visibility. Implementing tools such as Routal makes it possible to optimize routes, improve communication and reduce errors, achieving more efficient deliveries and improving customer satisfaction.
By Xavier Ruiz
Capillary Transportation: What It Is, Its Characteristics, and Importance in Logistics
Capillary transportation refers to the distribution of goods in urban areas that are difficult to access, using small vehicles and optimized routes. It is essential for improving customer experience, reducing operational costs, and minimizing environmental impact. Technological solutions like Routal help optimize this crucial phase of last-mile logistics.
By Xavier Ruiz
How can technology, people and purpose make better last-mile deliveries?
The SIL will discuss topics such as “Technology vs. People, in Search of Purpose
By Xavier Ruiz
Sant Jordi, day of the book, the rose and the delivery
Story about Sant Jordi, home delivery and how to combat coronavirus
By Xavier Ruiz
MonkeyMinds — The fear of change in the logistics sector (From talent to roundabouts)
Fear of change in logistics organizations. We talk about the impact and adaptation to change in changing environments.
By Xavier Ruiz
Success Story: Alfil Logistics — Alfilxpress
Alfil Logistics success story - Alfilexpress in e-commerce distribution
By Xavier Ruiz
Savinco ❤️ Routal
Savinco.org success story with Routal (formerly SmartMonkey) for distributing small producers' goods.
By Xavier Ruiz
Paper, cardboard and PET ♻️ heroes in times of COVID
How the COVID pandemic has affected recycling, especially in countries like Chile.
By Xavier Ruiz
Managing a last-mile ecommerce business using Excel — Farmily Success Story
Farmily success story. How an ecommerce uses Excel/Google Spreadsheet to manage and optimize their delivery routes in the last mile
By Xavier Ruiz
Green Logistics: discover what it is and how to join the current market trend
Green Logistics: Reference to all those actions aimed at measuring and minimizing the impact of logistics on the environment and cities
By Xavier Ruiz
Digital transformation in the logistics sector: the 5 keys to achieving digital success
Companies that successfully participate in the digital transformation process will be better positioned in the market
By Xavier Ruiz
Black Friday: 50 days until the biggest logistics challenge of the year
On November 26th, that is, in exactly 50 days, a new edition of Black Friday will be held. A commercial event of American origin that
By Xavier Ruiz
Reverse Logistics: what it is and what are its benefits
Reverse logistics as the set of practices and processes responsible for managing the returns of products purchased by users.
By Xavier Ruiz
MonkeyMinds: The truth about open innovation between startup and corporation. A story of knights, princesses and beaches.
A true story about open innovation between startup and corporation. Recommendations on how to succeed by innovating together with startups
By Xavier Ruiz
What is the Customer Centric strategy and how to implement it in 6 simple steps
Customer Centric responds to the customer-oriented strategy with the objective of focusing all processes and operations on users.
By Xavier Ruiz
Ecommerce: everything you need to know about buying and selling online
The trend towards digitalization has brought with it new forms of purchase for users, thus giving rise to e-commerce.
By Xavier Ruiz
Prepare your logistics for Black Friday in less than 2 weeks
On November 26th, in exactly 10 days, a new edition of Black Friday will be held.
By Xavier Ruiz
Optimize delivery management with proactive monitoring
It is essential to incorporate proactive monitoring into our operations to carry out services in a satisfactory manner.
By Xavier Ruiz
The logistical secrets that Santa Claus didn't want to share with the Three Kings
Logistic heroes, like Santa Claus, rely on tools that can provide all their gifts on time and around the world.
By Xavier Ruiz
2021 in review: the year of SmartMonkey Planner, now Routal Planner
How we closed 2021, when Routal was still called SmartMonkey: more than 200 customers in 26 countries.
By Xavier Ruiz
The logistics purposes you need for 2022
Here are the logistical purposes you need to set for a successful 2022 for your company:
By Xavier Ruiz
The secret to reducing failed deliveries
Failed deliveries are the Achilles' heel of any company offering last-mile delivery services, and it's even the main problem.
By Xavier Ruiz
Digital delivery tests: what they are and why you need them in your business
Proofs of delivery, also known in English as proof of delivery (PoD), are the set of all information related to the delivery of a
By Xavier Ruiz
Healthcare logistics: the operation that saves lives
Healthcare logistics is the set of logistical and management procedures that provide the necessary health facilities...
By Xavier Ruiz
You think Google Maps is free, but it ends up being very expensive
Free is usually that word that has magical qualities, since it manages to attract anyone for whatever reason.
By Xavier Ruiz
Get carried away with deliveries on demand or be content with scheduled deliveries?
Next, we'll take an in-depth look at two of the most popular operations: on-demand deliveries and scheduled deliveries.
By Xavier Ruiz
How to reduce delivery times
Surely it has also happened to you: you buy something online that you need right away, but delivery times are a real nightmare.
By Xavier Ruiz
The first and last (daily) mile of the little ones
Optimizing routes for school transport, how to improve planning processes? Learn to improve and the impact on children
By Xavier Ruiz
Electric vehicles: Why is it so expensive to change?
Learn the secrets to adding electric vehicles to your last-mile distribution fleet. In a simple way, optimizing your operations
By Xavier Ruiz
Success Story: A La Casa Delivery
How A la Casa Delivery Chile managed to set up a delivery service in Chile with few resources and offering great service to its customers.
By Xavier Ruiz
Tugou Success Story
Success story of Tugou, a delivery company in Peru that has saved 15% fuel, 60% of planning time and reduces failed deliveries
By Xavier Ruiz
How to save fuel in your logistics operations
Tips for saving fuel, costs and CO2 emissions using a route optimizer such as SmartMonkey.
By Xavier Ruiz
The last-mile challenges for this BlackFriday 2022
Discover the main challenges of BlackFriday 2022 regarding last-mile logistics, e-commerce distribution and how to be prepared
By Xavier Ruiz
What are KPIs and what should we consider in the last mile
The KPIs or indicators that you must measure to improve the last mile logistics operations of your company or department.
By Xavier Ruiz
Green Friday, new strategies for a sold out Black Friday
Black Friday shows clear signs of exhaustion. Brands see negative values associated with them and are looking for alternatives such as Green Friday.
By Xavier Ruiz
2022 a good year, 2023 an even better year.
A look back at 2022, our last year as SmartMonkey before becoming Routal. The present and future of the last mile, the economy and success stories.
By Xavier Ruiz
Challenges in the transition to electric vehicles for the logistics sector
Article on the main challenges for the electric vehicle transition in the logistics environment, especially the last mile.
By Xavier Ruiz
Optimization of temperature-controlled logistics
Main challenges of temperature-controlled (frozen) distribution and logistics. Challenges and solutions that reduce consumption and gain security.
By Xavier Ruiz
Common Geocoding Mistakes and How to Avoid Them
Hello, I'm Xavi Ruiz, CEO of Routal. Last week I was talking to Muthu from Geoawesomeness about what we do at Routal.
By Xavier Ruiz
2019: Volkswagen picks SmartMonkey, now Routal, among its top 10 logistics innovators
Open innovation is becoming an established trend among all corporations. If you're a corporation and don't have an open innovation contest, this means you're missing out on the next wave of changes that could cause your current business to die sooner than expected.
By Xavier Ruiz
Fighting against COVID-19 isn't just public health, it's logistical warfare
See how we're fighting coronavirus using Routal artificial intelligence technology and route optimization. It's a logistical battle and we're going to win it.
By Xavier Ruiz
Coronavirus, helping those who need it most
True story of how Highway, the platform that is now Routal Planner, helped deliver medicines to people in lockdown in Canada.
By Xavier Ruiz





























































































































