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127 resultsSeptember 26, 2026
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Xavier Ruiz

Founder of Routal. I help companies optimize their logistics through AI and Lean methodologies.

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Xavier Ruiz is the founder and CEO of Routal. A computer science engineer by training and entrepreneur by vocation, Xavier has dedicated the last decade to transforming complex data into simple operational solutions. Before leading Routal, he was Tech Lead at the incubator Incubio and a technical mentor at Google Launchpad, where he perfected his methodology for building high-efficiency development teams.

Today he runs Routal with one concrete goal: that each day's deliveries don't depend on a single person. Xavier combines a Lean mindset ("Think fast, Do quick") with deep technical expertise to help companies optimize their routes. He firmly believes in the "give first" mantra and the value of multidisciplinary knowledge for strategic decision-making.

In line with this vision, he actively collaborates with universities and logistics-focused institutions such as CEL, ICIL, and Camilo José Cela University, contributing to the dissemination of knowledge and strengthening the connection between academia and the operational realities of the sector.

Latest articles

127 results
Logistics

SMART Bays: smart management of loading and unloading zones

SMART BAYS is an R+D+i project that transforms the management of urban loading and unloading areas through artificial intelligence, digital twins and real-time monitoring, with the objective of making the last mile more efficient and sustainable. Within the consortium, Routal leads research in the optimization of routes adapted to dynamic squares, integrating logistics planning with the real availability of urban space. The result: lower emissions, less congestion and a new generation of intelligent urban logistics aligned with climate neutral cities.

By Xavier Ruiz

Logistics

Top list of route optimizers 2026

This article is a comparative analysis between different ways of planning and optimizing routes: from the manual optimizer to market solutions such as Circuit, Route4Me and Onfleet, evaluating pros and cons according to the real needs of the distribution. The comparison focuses on common challenges such as low training, high turnover and operational stress, and how each alternative responds (or falls short) to them. In this context, Routal stands out for combining usability, capacity for complex operations and constant support, offering a stronger option to scale without relying on internal “heroes”.

By Xavier Ruiz

Digitalization

From Excel to logistics software: why spreadsheets will slow your growth

Go from Excel to logistics software and stop wasting time with manual routes, phone number errors in excel and the eternal “csv to excel” every day. Learn how to clean data, improve planning, optimize routes and provide real-time tracking to reduce incidents and increase deliveries per day. Find out why Excel is holding back your growth and how to make the leap to scalable logistics with Routal

By Xavier Ruiz

Logistics

Logistic Restrictions in 2026: ZBE, Windows Hours and Electric Charging (and how to win with Routal)

In 2026, logistical restrictions tighten: more low-emission zones, more control by schedule and more operational impact of electric charging. The key is to convert “what can't be” into planning rules (zones, time windows, type of vehicle and charging times). With Routal, route optimization and automatic planning help you comply with regulations, reduce incidents and improve ETAs without improvising.

By Xavier Ruiz

Eventos

Logistics & Automation 2025: the meeting point for those who move the world

Logistics & Automation 2025, Routal presenting its latest innovations to optimize last-mile planning and monitoring. With intelligent route solutions, real-time monitoring and fluid communication, the platform demonstrates how technology can make logistics more efficient and humane. Routal drives more agile, sustainable and cost-effective operations, helping companies transform the way they deliver.

By Xavier Ruiz

Premios

Routal receives Sourceforge's “Top Performer” award for the eighth consecutive quarter

Routal was recognized as a “Top Performer” by SourceForge in Fall 2025, with eight consecutive quarters receiving this award. This award places us among the 10% of the highest rated products thanks to excellent reviews from our users. This recognition confirms Routal's commitment to offering a last-mile solution that is efficient, reliable and highly valued by those who use it every day.

By Xavier Ruiz

Digitalization

Why does your company need efficient route planning and standardized distribution processes?

Optimize your routes and standardize your processes to reduce costs, deliver faster and operate more efficiently in demanding markets. With real-time visibility and full control over each delivery, you can adapt to the moment and make smarter decisions. Routal helps you scale your distribution without losing control, improving customer experience and loyalty from day one.

By Xavier Ruiz

Logistics

Best practices for minimizing failed delivery attempts and improving satisfaction

Failed delivery attempts to create additional costs and a poor customer experience, so reducing them is essential to improving logistics efficiency. Strategies such as clear communication, time flexibility, route optimization and real-time notifications increase successful deliveries. With tools like Routal, companies can anticipate problems, optimize resources and provide a more satisfying delivery experience.

By Xavier Ruiz

Logistics

Autonomous carrier guide: optimize your working day, monitor all your deliveries and invoice quickly and accurately

Boost your business as an autonomous carrier by optimizing your routes, monitoring your deliveries in real time and billing with precision. With tools like Routal, you reduce costs, save time and improve your customer experience by having all your work centralized on a single platform. Turn every day into more productivity, less stress and greater profitability for your business.

By Xavier Ruiz

Drivers

Discover the hidden costs of the last mile and how efficient planning minimizes them

The last mile is full of hidden costs—such as failed deliveries, downtime, or inefficient routes—that directly affect profitability and customer experience. These expenses tend to go unnoticed but accumulate day after day, generating operational and commercial losses. Intelligent planning with tools such as Routal makes it possible to reduce these mismatches by optimizing routes, avoiding reattempts and prioritizing strategic deliveries.

By Xavier Ruiz

Digitalization

The 5 essential financial indicators to evaluate the performance of your fleet

Managing a fleet not only involves coordinating routes, but also measuring their economic impact through key financial indicators. KPIs such as the cost per kilometer, the occupancy of vehicles or the rate of failed deliveries make it possible to detect inefficiencies and improve profitability. With tools like Routal, you can monitor this data in real time and make logistics decisions based on sound economic criteria.

By Xavier Ruiz

Logistics

5 Key Logistic Metrics Every CEO Should Have on Their Radar

Logistics is no longer just an operational function, but a strategic axis that CEOs must actively monitor. Indicators such as the success rate in the first delivery, the logistics cost per order or the level of service (OTIF) allow decisions to be made based on data and not on intuition. With tools like Routal, it is possible to measure these metrics in real time and transform logistics into a competitive advantage to scale efficiently.

By Xavier Ruiz

Digitalization

De 50 a 5.000 entregas al mes: cómo escalar tu logística sin perder el control

Escalar una operación logística de 50 a 5.000 entregas mensuales no depende de tener más personal, sino de mejorar los procesos. Sin planificación eficiente, automatización y visibilidad en tiempo real, los errores crecen al mismo ritmo que el volumen. Herramientas como Routal permiten acompañar ese crecimiento manteniendo el control, la eficiencia y la calidad del servicio.

By Xavier Ruiz

Drivers

Tips & Tricks to make your delivery job easier and more efficient

Delivery work can be easier and more productive by applying strategies such as route optimization, efficient communication with customers and the use of real-time management technology. Tools such as Routal Planner save time, reduce costs and increase customer satisfaction. With good practices and vehicles in good condition, delivery people can provide a faster, more reliable and stress-free service.

By Xavier Ruiz

Logistics

How a delivery company can plan better without using Excel

Many companies still use Excel to plan routes, but this generalist tool generates errors, delays deliveries and overloads the team. Routing software such as Routal automates and optimizes the entire process, improving efficiency and customer experience. Discover how other companies are already leaving behind logistics management with Excel and transforming their operations.

By Xavier Ruiz

Logistics

How to design multi-criteria delivery routes: balancing time, cost and sustainability

In modern logistics, fast delivery is no longer enough: companies must find an intelligent balance between delivery time, operating cost and environmental sustainability. This involves moving from traditional planning to a multi-criteria approach, which considers multiple variables simultaneously. Tools such as Routal Planner facilitate this change by automating route design using real-time data and advanced algorithms, allowing for a more efficient, cost-effective and environmentally responsible operation.

By Xavier Ruiz

HORECA

HORECA distribution: The challenge of always delivering on time (and without margin for error)

In the HORECA sector, punctuality and reliability in distribution are key, since any failure directly impacts customer service. Although the competition has revolved around price for years, the real value lies in offering an impeccable and consistent level of service. With Routal, distributors can ensure on-time and error-free deliveries, scaling their operation without losing quality.

By Xavier Ruiz

Drivers

Route Planning: Why Use a Route Optimizer

Efficient route planning is essential in logistics to reduce costs, improve productivity and ensure timely deliveries, but many companies still use manual methods that create inefficiencies. Automated route optimizers, such as Routal, transform this process by calculating optimal routes in seconds, considering factors such as traffic and delivery windows, saving time, costs and increasing customer satisfaction. In addition, these tools provide scalability, real-time visibility and flexibility, helping companies adapt to growth without compromising efficiency.

By Xavier Ruiz

Logistics

Is your logistics operation losing money without you knowing it?

Many logistics managers unwittingly lose money due to invisible inefficiencies in their daily operations, such as poorly planned routes or downtime. These hidden costs directly impact the budget and customer satisfaction, but they are not always detected with the naked eye. With Routal, it is possible to identify and eliminate these leaks by optimizing routes and automatically analyzing logistics data.

By Xavier Ruiz

Digitalization

How to improve communication with carriers in the last mile

Communication in the last mile continues to rely heavily on the telephone, causing interruptions, wasted time and poor traceability both between managers and distributors and between distributors and customers. Problems such as missed calls, last-minute alerts, or confusing instructions directly affect efficiency and customer experience. Using tools such as Routal allows you to automate notifications, centralize information and facilitate coordination in an asynchronous and much more efficient way.

By Xavier Ruiz

Drivers

Lack of delivery people: causes, consequences and technological solutions for logistics companies

The lack of delivery people is one of the biggest logistical challenges, with high turnover and difficulties in hiring new drivers. Tools such as Routal make it possible to optimize routes, improve productivity and reduce operating pressure, even with fewer personnel. Betting on technology helps to maintain an efficient service and to build the loyalty of delivery people in an increasingly competitive environment.

By Xavier Ruiz

Drivers

The Last Mile Challenge: How to Maximize Successful Deliveries

Last-mile delivery faces major challenges, with the absence of the recipient being the main cause of failure on the first attempt. Engaging the customer through accurate notifications or allowing them to choose their time slot can increase the success rate above 99.5%. With Routal, companies can optimize routes, reduce costs and offer a much more reliable and satisfying delivery experience.

By Xavier Ruiz

Drivers

Sant Jordi: El reto logístico detrás de millones de rosas y libros

El día de Sant Jordi en Barcelona representa un gran reto logístico, con millones de rosas y libros distribuidos en un solo día en condiciones muy exigentes. Factores como la alta concentración de entregas, las restricciones de tráfico y las ventanas horarias ajustadas complican enormemente la planificación. Herramientas como Routal permiten optimizar rutas, asignar recursos eficientemente y reaccionar en tiempo real, garantizando que la magia del día llegue puntualmente a cada rincón.

By Xavier Ruiz

Digitalization

How to optimize the distribution of frozen foods?

Optimizing the distribution of frozen foods is key to reducing operating costs and ensuring product quality, especially in summer, when fuel consumption skyrockets. Guillen Food Company managed to save more than 27% in fuel and improve its processes thanks to intelligent planning with Routal. Every kilometer saved isn't just time: it's efficiency, sustainability and competitive advantage.

By Xavier Ruiz

Logistics

What is a digital packing slip and what are its advantages for the logistics company?

The digital packing slip optimizes merchandise delivery by reducing errors, streamlining processes and improving customer satisfaction through real-time tracking and proof of delivery. Companies like Quaker State have saved more than 2 million dollars by digitizing their logistics processes. Tools such as Routal enhance these improvements with advanced monitoring and automation.

By Xavier Ruiz

Logistics

Automation in the last mile: When should you implement delivery management software?

The lack of automation in the last mile creates problems such as inefficient routes, poor communication with customers and poor visibility of the status of deliveries. Software like Routal optimizes planning, sends automatic notifications to customers and provides real-time monitoring, reducing costs and improving the experience. If your company is facing delays, high costs, or a lot of order inquiries, it's time to digitize delivery management.

By Xavier Ruiz

Logistics

What is fulfillment? The answer to your logistics questions

Fulfillment is the comprehensive process that encompasses all logistics operations from the moment an order is received until it reaches the end customer, including warehousing, management, shipping and after-sales service. There are different types of fulfillment, from internal management to full outsourcing or hybrid models, each with its specific advantages and challenges. An efficient fulfillment system is crucial for business success, as it directly impacts customer satisfaction and can be optimized through the use of specialized technologies such as route planning software.

By Xavier Ruiz

Digitalization

Why customer support is key to Last Mile Logistics

Customer support is key in last-mile logistics to resolve issues, improve the customer experience and optimize processes. At Routal, we have managed more than 2,500 inquiries with 98% satisfaction and an average response time of less than 4 minutes. We are committed to an efficient service that combines technology and human care to ensure successful deliveries.

By Xavier Ruiz

Logistics

Sustainability in the Last Mile: The Boost of Cycling Logistics

Cycling, based on cargo bikes and VMP, offers a sustainable and efficient alternative for the distribution of goods in the last mile, reducing emissions and operating costs. In February 2025, Barcelona will update its regulations to promote this practice, facilitating the use of loading and unloading spaces and protecting cycling infrastructure. In addition, tools such as the Routal route optimizer help to plan more efficient deliveries, promoting sustainability and improving business profitability.

By Xavier Ruiz

Logistics

Logistics Department: Main Functions and Profiles

The logistics department is key to optimizing the supply chain, managing inventories, transportation and supplier relationships to ensure efficient deliveries and satisfy customers. Their functions are backed by specialized profiles, such as managers, coordinators and analysts, who work together with advanced technology to maximize results.

By Xavier Ruiz

Logistics

Transportation Route Management: How to Optimize Every Step

Transportation route management ranges from picking and planning to delivery and communication with the customer, facing challenges such as errors, delays and inefficient routes. Tools like Routal optimize each stage by synchronizing orders, planning routes in real time and automating communication with recipients. This reduces costs, improves timeliness and increases customer satisfaction.

By Xavier Ruiz

Logistics

What is a Courier, what functions does it have and how do you choose the ideal one for your company?

A courier is a specialized transportation service that guarantees fast, safe and reliable deliveries, adapting to the needs of each business with local, national or international options. To choose the ideal one, it is key to prioritize coverage, flexibility and, above all, the ability to offer customers real-time monitoring with an estimated time of arrival, improving the experience and avoiding failed deliveries.

By Xavier Ruiz

Sostenibilidad

The challenge of low-emission last-mile distribution: Between sustainability and profitability

eCommerce companies are looking to make the last mile more sustainable, but they face customer resistance to paying more for green shipping. The failure of Geever demonstrates that the cost-effectiveness of low-emission logistics is a challenge, which can only be achieved through operational efficiency. The key is to optimize routes, consolidate shipments and educate consumers about environmental impact.

By Xavier Ruiz