Trusted by logistics teams worldwide
From Barcelona to the world
Born from real operational pain
Routal was founded in 2020 in Barcelona by a team of engineers who saw how logistics companies still relied on spreadsheets, phone calls, and guesswork to plan their routes. We set out to change that.
Built for the people who deliver
From day one, we focused on the real users: dispatchers who plan hundreds of stops before sunrise, and drivers who need clear instructions to stay on track. Every feature is designed for their daily reality.
Growing with our customers
What started as a route optimizer has evolved into a complete last-mile platform — covering planning, execution, tracking, and analytics. We grow by listening to our customers and solving the problems that actually matter.
Our values
Eight principles that guide every decision we make.
Simplicity first
We commit to simplicity in all our processes and actions. Complex problems deserve clear solutions.
Continuous improvement
Perfection is elusive, but we never stop refining. Every team member contributes ideas for improvement.
Resilience
Success requires perseverance through challenges. We don't give up easily — we push through.
Transparency
We share achievements, setbacks, and lessons openly — with our team and our customers.
Data-driven decisions
We base our decisions on objective data and insights from real experience, not assumptions.
Customer focus
We actively listen to customers, users, and the market, adapting our course based on real needs.
Empowerment
Team members have the power to make decisions. We believe in action over endless deliberation.
Team first
We prioritize decisions that place the well-being and cohesion of the team at the forefront.
Routal in numbers
Small team, big impact
We're a lean, high-performance team based in Barcelona with members across Spain, Mexico, and Portugal. We move fast, communicate directly, and care deeply about what we build.
Engineering
Building and maintaining the platform that powers thousands of daily deliveries.
Product & Design
Crafting intuitive experiences for dispatchers and drivers with real workflow empathy.
Sales
Connecting logistics teams with the right solution through honest, consultative conversations.
Customer Success
Ensuring every team gets value from day one with hands-on onboarding and ongoing support.
Aerial view of a clear highway at dusk, warm tones, ordered traffic
Less firefighting. More daily control.
Or if you prefer, book a personalized demo with an expert.
25% distribution cost savings
15% productivity improvement
26.6% fuel and CO₂ savings
Operations protected from day one