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Routal vs Google Maps

Google Maps is the best navigation app there is, and your drivers will keep using it. The difference shows up before anyone sets off: nine stops per route, an order you set by hand, and no record of what happened afterwards.

What delivering on Google Maps costs

It is not a bad product. It is a navigation app being asked to do something else.

Nine stops, destination included

That is the limit documented in Google's own help centre. A forty-drop round becomes five routes chained together by hand, and a driver rebuilding the list mid-morning parked on the hard shoulder with the engine running.

You decide the order

Google Maps does not resequence stops: you drag them into place. The route ends up being the planner's intuition, which is usually good and never optimal, with nothing to compare it against to know how much is being left on the road.

Nothing survives the delivery

No signature, no photo, no customer alert, no actual arrival time. Proof of delivery ends up as a picture in a chat thread nobody can find three weeks later, which is exactly when a customer calls to say the order never arrived.

Why teams switch from Google Maps to Routal

Hundreds of stops, already sequenced

Upload the day's deliveries and the route comes back in order, respecting time windows, vehicle capacity and zones. No slicing the round into blocks of nine and chaining map links over chat.

Your drivers keep using Google Maps

This is not about replacing the navigation app. The driver taps the stop in Routal and Google Maps or Waze opens for the leg, exactly as today. What changes is that there is now a route behind it, instead of a loose list in somebody's head.

Everything leaves a record

Real arrival time, signature, photo and failure reason, stored and searchable. The customer gets an ETA without anyone picking up the phone, and at month end the report exists without being assembled by hand.

What Google Maps does better

Your drivers will keep navigating with it, and that suits us fine.

Nothing navigates better

Real-time traffic, lane guidance and the best-maintained street data in the world, offline maps included. We do not try to compete there: we would rather lean on it and let the driver navigate with what they already know.

It is already on every phone

No install, no training, no resistance to change. Any driver, permanent or covering a shift, can use it from minute one without anyone explaining anything. No delivery software has that advantage.

It is free, and sometimes it is enough

Two vans, eight stops a day and long-standing customers in an area you know by heart: the right answer is Google Maps, not routing software. Worth saying before trying to sell you anything.

Trusted by logistics teams worldwide
Agbar
DB Schenker
G4S
Mercedes-Benz
Proan
Quaker State
Suez

Real results from real operations

Whether you manage a fleet or drive solo, Routal has the right tool for you.

25.6%

lower distribution cost · Prio

+15%

more productivity · Alfil Logistics

26.6%

less fuel and CO₂ · Recoambiente

Ready to switch from Google Maps?

Import your data and go live in under a week. No long-term contracts required.

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Customer results

Real results from real operations

Whether you manage a fleet or drive solo, Routal has the right tool for you.

25.6%

lower distribution cost · Prio

+15%

more productivity · Alfil Logistics

26.6%

less fuel and CO₂ · Recoambiente

★★★★★
Routal has become a key tool in our daily operations. We save time, money, and gained full visibility over our entire operation. The experience couldn't be better.
Lucio M.
Lucio M.
Director · Facilities Services
★★★★★
The platform is very intuitive and easy to use. It lets you optimize routes quickly and efficiently and monitor deliveries in real time, which translates to significant time and cost savings.
María S.
María S.
Route Manager · Food & Beverages
★★★★★
It's a very easy-to-use platform, and support is fast and efficient when you have questions. I've been using it for two years without any issues.
Claudia R.
Claudia R.
Logistics Manager · Construction
★★★★★
I've used it at different companies and it has brought great benefits: better fleet utilization, fuel savings, reduced wear, and lower maintenance costs.
Manuel Enrique F.
Manuel Enrique F.
Logistics Manager · Transportation
★★★★
We're very happy using Routal. It's simple and easy to learn, super useful for new team members. Creating new stops is incredibly easy with bulk and individual upload.
Onasis M.
Onasis M.
Planning Lead · Logistics & Supply Chain
★★★★★
What I liked most about Routal is how user-friendly the platform is. The maps, the dynamism, the fonts: everything is very easy and quick to learn.
Dana M.
Dana M.
Planning Analyst · Logistics & Supply Chain
★★★★
Great route optimization, ease of use, and above all customer support. When you have questions, they're always resolved quickly.
Noemí M.
Noemí M.
Logistics & Planning · Transportation
★★★★★
My experience has been great. They're always updating with new tools. It's very dynamic and the time calculations are perfect when designing routes.
Marco G.
Marco G.
Planning & Logistics · Transportation
★★★★★
The intuitive way to use it. No thousands of buttons for basic tools, and the interface is super dynamic and pleasant. It's been the most reliable routing platform.
Axell D.
Axell D.
Communications · Logistics & Supply Chain
★★★★
I've been using it for over 5 years and I'm satisfied. They focus on functionality while keeping a clean aesthetic. Customer support is fast.
José Enrique R.
José Enrique R.
Licensed Professional · Construction
★★★★★
It fills me with satisfaction to generate my routes knowing there's no margin of error. The daily route optimization is fantastic and you learn fast.
Eduardo F.
Eduardo F.
Logistics Manager · Transportation
Routal vs Google Maps

What teams ask before making the jump

Real questions from operations delivering with the phone's navigation app.

How many stops can you add in Google Maps?
Nine, including the final destination, according to Google's own help centre. For a sales visit or a couple of pickups that is plenty; for a round of thirty or forty deliveries it forces you to split the day into blocks and chain them manually. Their directions API accepts more waypoints per request, but that is no longer using Google Maps: that is building your own software on top of their maps, with the development and per-call costs that implies. If someone on your team is already assembling that in a spreadsheet, you are paying for software — just in hours.
Does Google Maps sequence the stops for me?
No. You can reorder them by dragging, but the order is yours to decide: there is no automatic optimization and no way to tell it that a customer has a 9 to 11 window, that the van cannot enter the old town, or that one drop has to happen before lunch. On a small round, the intuition of someone who knows the area works reasonably well. Past fifteen or twenty stops, intuitive order and optimal order start to diverge by kilometres nobody is measuring.
What does Google Maps do better than Routal?
Navigation, and that is no small thing. They have the best real-time traffic data on the market, lane guidance, offline maps and street data updated at a pace nobody matches. It is also already installed on every driver's phone, with no training and no resistance to change, and it is free. We do not try to replace any of that — we lean on it. Our part starts where the navigation app stops: deciding which stops go on which route and in what order, and what happens at each one.
Do I have to stop using Google Maps with Routal?
No, and it would be a bad idea. The route is planned in Routal and the driver carries it in the app, but when it is time to drive to the next stop, Google Maps or Waze opens — whichever they normally use. We do not change their navigation tool or ask them to learn another one, because the one they have is better. What we add is everything the navigation app does not do: stop sequencing, time windows, proof of delivery, customer alerts and the month's numbers.

We ran the numbers in this article: Google Maps is free, but it ends up expensive