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Routal vs Google Maps

It's the best navigation app there is and your drivers will keep using it. The problem: 9 stops per route, hand-set order, no record.

Routal's route planner showing the day's routes on the map

What delivering on Google Maps costs

Not a bad product: a navigation app asked to do something it doesn't do.

With Google Maps

  • Nine stops, destination included

    That's the limit in Google's own help centre. A forty-drop round becomes five routes chained by hand.

  • You decide the order

    It doesn't resequence stops: you drag them. The route is the planner's intuition, with nothing to compare it against.

  • Nothing survives the delivery

    No signature, no photo, no customer alert. Proof of delivery is a picture in a chat nobody can find.

With Routal

  • Hundreds of stops, already sequenced

    Upload the day's deliveries and the route comes back sequenced, with windows, capacity and zones. No blocks of nine.

  • Your drivers keep using Google Maps

    The driver taps the stop in Routal and navigates with Google Maps or Waze, as today, with a route behind it.

  • Everything leaves a record

    Arrival time, signature, photo and failure reason are stored. The customer gets an ETA and the report writes itself.

What Google Maps does better

Your drivers will keep navigating with it, and that suits us fine.

Nothing navigates better

Live traffic, lane guidance and the best street data anywhere, offline too. We don't compete there: we build on it.

It is already on every phone

No install, no training: any driver, permanent or covering a shift, uses it from minute one.

It is free, and sometimes it is enough

Two vans, eight stops and an area you know by heart? The right answer is Google Maps.

Trusted by logistics teams worldwide
Agbar
DB Schenker
G4S
Mercedes-Benz
Proan
Quaker State
Suez
Customer results

Real results from real operations

Delivery teams already running on Routal, in their own numbers.

+15%

more productivity at Alfil Logistics

30 min

of training to plan routes at Sant Joan de Déu

★★★★★
“Routal has become a key tool in our daily operations. We save time, money, and gained full visibility over our entire operation. The experience couldn't be better.”
Lucio M.
Lucio M.
Director · Facilities Services
★★★★★
“The platform is very intuitive and easy to use. It lets you optimize routes quickly and efficiently and monitor deliveries in real time, which translates to significant time and cost savings.”
María S.
María S.
Route Manager · Food & Beverages
★★★★★
“It's a very easy-to-use platform, and support is fast and efficient when you have questions. I've been using it for two years without any issues.”
Claudia R.
Claudia R.
Logistics Manager · Construction
★★★★★
“I've used it at different companies and it has brought great benefits: better fleet utilization, fuel savings, reduced wear, and lower maintenance costs.”
Manuel Enrique F.
Manuel Enrique F.
Logistics Manager · Transportation
★★★★★
“We're very happy using Routal. It's simple and easy to learn, super useful for new team members. Creating new stops is incredibly easy with bulk and individual upload.”
Onasis M.
Onasis M.
Planning Lead · Logistics & Supply Chain
★★★★★
“What I liked most about Routal is how user-friendly the platform is. The maps, the dynamism, the fonts: everything is very easy and quick to learn.”
Dana M.
Dana M.
Planning Analyst · Logistics & Supply Chain
★★★★★
“Great route optimization, ease of use, and above all customer support. When you have questions, they're always resolved quickly.”
Noemí M.
Noemí M.
Logistics & Planning · Transportation
★★★★★
“My experience has been great. They're always updating with new tools. It's very dynamic and the time calculations are perfect when designing routes.”
Marco G.
Marco G.
Planning & Logistics · Transportation
★★★★★
“The intuitive way to use it. No thousands of buttons for basic tools, and the interface is super dynamic and pleasant. It's been the most reliable routing platform.”
Axell D.
Axell D.
Communications · Logistics & Supply Chain
★★★★★
“I've been using it for over 5 years and I'm satisfied. They focus on functionality while keeping a clean aesthetic. Customer support is fast.”
José Enrique R.
José Enrique R.
Licensed Professional · Construction
★★★★★
“It fills me with satisfaction to generate my routes knowing there's no margin of error. The daily route optimization is fantastic and you learn fast.”
Eduardo F.
Eduardo F.
Logistics Manager · Transportation
★★★★★
“I build flexible routes, and Routal helps me offer efficient options.”
Hilda O.
Bachelor's Degree · Logistics & Supply Chain
★★★★★
“It's a very helpful app: it saves a lot of time when planning our logistics.”
Manuel Alejandro C.
Technician · Business Supplies & Equipment
Routal vs Google Maps

What teams ask before making the jump

Real questions from operations delivering with the phone's navigation app.

How many stops can you add in Google Maps?
Nine, including the final destination, according to Google's own help centre. For a sales visit or a couple of pickups that is plenty; for a round of thirty or forty deliveries it forces you to split the day into blocks and chain them manually. Their directions API accepts more waypoints per request, but that is no longer using Google Maps: that is building your own software on top of their maps, with the development and per-call costs that implies. If someone on your team is already assembling that in a spreadsheet, you are paying for software — just in hours.
Does Google Maps sequence the stops for me?
No. You can reorder them by dragging, but the order is yours to decide: there is no automatic optimization and no way to tell it that a customer has a 9 to 11 window, that the van cannot enter the old town, or that one drop has to happen before lunch. On a small round, the intuition of someone who knows the area works reasonably well. Past fifteen or twenty stops, intuitive order and optimal order start to diverge by kilometres nobody is measuring.
What does Google Maps do better than Routal?
Navigation, and that is no small thing. They have the best real-time traffic data on the market, lane guidance, offline maps and street data updated at a pace nobody matches. It is also already installed on every driver's phone, with no training and no resistance to change, and it is free. We do not try to replace any of that — we lean on it. Our part starts where the navigation app stops: deciding which stops go on which route and in what order, and what happens at each one.
Do I have to stop using Google Maps with Routal?
No, and it would be a bad idea. The route is planned in Routal and the driver carries it in the app, but when it is time to drive to the next stop, Google Maps or Waze opens — whichever they normally use. We do not change their navigation tool or ask them to learn another one, because the one they have is better. What we add is everything the navigation app does not do: stop sequencing, time windows, proof of delivery, customer alerts and the month's numbers.
How much does Routal cost?
Routal costs €199 a month with 4 vehicles included, and each extra vehicle adds €49 a month, excluding VAT. You can try it for 10 days without a card. If you need to connect it to your ERP or want us to run the rollout with you, Enterprise is priced to fit and includes a month of onboarding.

We ran the numbers in this article: Google Maps is free, but it ends up expensive

How much does Routal cost?

Routal costs €199 a month with 4 vehicles included, and each extra vehicle adds €49 a month, excluding VAT. You can try it for 10 days without a card. If you need to connect it to your ERP or want us to run the rollout with you, Enterprise is priced to fit and includes a month of onboarding.

See full pricing

Ready to switch from Google Maps?

Import your data and go live in under a week. No lock-in.