Routal - Move Smarter
An overview of the company's history, journey and future in the last-mile logistics industry.


By Xavier Ruiz
Founder of Routal. I help companies optimize their logistics through AI and Lean methodologies. LinkedIn
Move smarter. Something so simple to understand, but at the same time very complex to do. We are driven to increase efficiency to the maximum and reduce complexity to a minimum. It's time to start a new phase and change for the better. And we started by changing something that identified us from the beginning, our name.
Our story was born in the logistics sector. It is an exciting sector that leaves no one indifferent. Either you love it, or you hate it. There are no middle ground. We were hooked.
Logistics is a struggle every day, every day is different, every day there are new challenges. But for many companies, there comes a time when that complexity normalizes, it's part of everyday life and monotony comes.
Working in a controlled environment, without major shocks, doing your job, is for many people the best castle to safeguard. We see every day how companies don't want to change their processes or way of working. ”We've been like this for years and it's not going that badly”, dThey say a lot. Surely they can last a few more years in the market, the question is how many more.
When we started out, we were fighting against impregnable castles. We believed, as good engineers, that technology could gain a thousand years of experience. We were young and idealistic. And we were very wrong...
Humility, work and experience. We had to learn that companies can't afford not to deliver. Your business depends on it, your plate on the table depends on the success of each delivery. This is how our story began: in a hostile environment, without experience, but with the conviction that there were many things to do and great opportunities.
It's been 8 years, more than 20,000 hours of hard work from a whole team and the trust of many people. Above all, clients who were convinced that things could be done differently, and that those young people had something that could help them to improve their daily lives.
We have ceased to be those idealistic young people who focused only on technology. Now, we use technology for the benefit of people. We work to make the daily lives of logistics managers, route planners, delivery people and customers faster, more efficient and convenient.
We have grown older and our product is ready for a big leap. Our mentality as a company is guided by a new compass: Reduce complexity to a minimum, increase efficiency to the maximum and provide constant support.
This is our North Star, our North Star, which guides all our steps on this path.
Today, we work to reduce complexity to a minimum. Today, our customers move more efficiently. Today, we accompany thousands of customers at all times. Today, we grow as a team and as a company.
We are a platform for local business that will be global.
We are a company that is building a comprehensive, essential and very real solution.Today, we are Routal.
Let's move the world smarter.
Move the World Smarter.

By Xavier Ruiz
Founder of Routal. I help companies optimize their logistics through AI and Lean methodologies. LinkedIn
Topics
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