Automation in the last mile: Fewer manual tasks, more successful deliveries
Automating manual tasks in the last mile, such as calls, ETA notifications and communication with customers, allows delivery people to save time and reduce errors. This reduces unnecessary customer service calls and improves the delivery success rate. With tools like Routal, parcel delivery companies can optimize their operations and make more deliveries in less time.


By Xavier Ruiz
Founder of Routal. I help companies optimize their logistics through AI and Lean methodologies. LinkedIn
In the last mile, every second counts and every cent matters. As a parcel delivery company, you know that efficiency is key to delivering more packages in less time and with less effort. However, many manual processes continue to slow down delivery people and saturate customer service channels.
The solution: automate repetitive tasks. Not only does this reduce errors, but it also saves valuable minutes on each delivery. Let's see how automation can make a difference in productivity and customer satisfaction.
📞 1. Call automation: less time searching for numbers
The problem
Every time a deliveryman needs to contact a customer, they must:
🔹 Look up the phone number in your delivery list.
🔹 Type it manually.
🔹 Wait for the call to connect.
This can take between 30 seconds and 1 minute per attempt. Multiplied by dozens of daily deliveries, the time lost can easily exceed 1 hour a day.
The Solution: Automated Calls
With optimization tools such as Routal, delivery people can make calls with a single tap from their app. No copying and pasting numbers or dialing by hand.
⏳ Estimated savings: 15-25 minutes per day and per delivery person.
🚚 2. Automating delivery information
Share ETA and number of pending stops
Customers want to know When will your package arrive precisely. If they don't have clear information, they call to ask, which results in:
🔹 Waste of time for delivery people.
🔹 Saturation of customer service.
The solution: automatic updates
Automate the notification of the estimated time of arrival (ETA) and the number of pending deliveries allows customers to stay informed in real time.
💡 Example: “Your package will arrive in 15 minutes. There are 2 deliveries left before yours.”
⏳ What changes: customers know when their order arrives and stop calling to ask.
🤝 3. Automation of customer-deliveryman communication
Why is it important?
When the customer is involved in the delivery, success is greater. But manual communication is slow and ineffective.
The Solution: Automated Messaging
🔹 Reminders before delivery.
🔹 Confirmation of availability.
🔹 Options for rescheduling or providing special instructions.
This allows the customer to ready to receive the package, reducing failed attempts.
⏳ What changes: fewer second attempts, because customers know when the driver is coming.
📞❌ 4. Reduction of customer service calls
The problem
Every call to customer support can last Between 3 and 10 minutes. If hundreds of customers call daily, this represents an enormous operational burden.
The Solution: Real-Time Information
🔹 Automated ETA.
🔹 Confirmations via SMS or WhatsApp.
🔹 Live tracking link.
When customers have the information they need, They call less, they are more concerned with receiving the goods and have a better perception of the service.
⏳ What changes: fewer calls to customer service and more deliveries right the first time.
🎯 Conclusion: More automation, more deliveries per day
Eliminating manual processes allows delivery people to focus on what really matters: deliver more packages in less time and with less stress.
With tools like Routal, you can:
✅ Save up to 30 minutes per delivery person per day.
✅ Deliver more orders on the first attempt.
✅ Get fewer “where is my order?” calls.
📦 Do you want to take your parcel delivery company to the next level? Find out how Routal can help you automate and optimize your operation. 🚀

By Xavier Ruiz
Founder of Routal. I help companies optimize their logistics through AI and Lean methodologies. LinkedIn
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