Why customer support is key to Last Mile Logistics

Last-mile logistics has become a strategic factor for companies seeking to stand out in an increasingly competitive market. However, ensuring fast, accurate and satisfactory deliveries does not only depend on good route planning or advanced technology; customer support plays a crucial role in this equation.

In this article, we'll explore why efficient customer service can make a difference in the consumer experience and how more and better information can improve logistics performance. In addition, we will tell you how at Routal we contribute to strengthening this area with support metrics that fill us with pride.

The Last Mile: A Field of High Expectations

The last mile is, for many consumers, the only point of physical contact with the brand. If something goes wrong, such as a delay in delivery, a lost package, or confusing information about arrival times, the customer will not hesitate to express their frustration.

This is where customer support comes into play as a critical channel for:

• Resolve issues in real time.

• Provide peace of mind and transparency to the consumer.

• Reinforce trust in the brand.

Without a robust and agile service system, even the best logistics operations can suffer the consequences of poor user perception.

Information is Power: Improving Service with Data

Having more information available in real time can transform a critical situation into an opportunity to shine. Here are a few examples:

1. Real-time tracking. Allowing customers to know exactly where their order is eliminates uncertainty and reduces support inquiries.

2. History of interactions. If a customer has previously contacted support, having that context saves time and improves service customization.

3. Proactive notifications. Alerting about delays or changes in the delivery schedule helps manage expectations before a problem arises.

At Routal, we ensure that both companies and end consumers have access to the information they need, when they need it, to avoid friction and improve general experience.

Our Commitment to Customer Support

At Routal, we don't just believe in the importance of customer support; we make it a reality every day. This past year, we have managed more than 2,500 support messages, achieving a customer satisfaction rate (CSAT or NPS) of 98%. Having the easiest to use solution on the market and providing the best support is key to our business and that of our client.

In addition, we understand that in logistics, every second counts and every cent matters. Therefore, we have reduced the The average response time for the first message is less than 4 minutes. This means that our customers receive quick and effective help right when they need it.

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How good customer support impacts logistics

Efficient customer support doesn't just solve problems; it also directly contributes to logistical success. Some ways in which this happens include:

• Reduction of complaints. A well-served customer is more understanding in the face of inevitable inconveniences.

• Process optimization. Analyzing patterns in support inquiries can reveal areas of improvement in the logistics operation.

• Customer loyalty. A positive customer service experience can turn an unsatisfied customer into a brand ambassador.

Conclusion

In an industry as dynamic as last-mile logistics, customer support is more than an additional service: it's a competitive differentiator. Having an efficient team, timely information, and tools to support operations is key to exceeding customer expectations and building long-term relationships.

At Routal, we are committed to providing not only a solid technological platform, but also the human support necessary to ensure the success of our clients. Because we understand that, at the end of the day, good support is the key to making everything work.

Do you want to know more about how Routal can transform your logistics?

‍Write to us and discover how we can help you optimize every step of your operation. 🚀

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