The job of a delivery man can be challenging. Between traffic, complicated routes and customer expectations, achieving on-time and smooth delivery isn't always easy. However, there are several strategies and tools that can significantly improve efficiency and reduce stress on a daily basis. In this article, we'll explore some practical tricks that will allow you to optimize your work and make each delivery easier to manage.

El Deliveryman's job requires ability to adapt to changing situations and to be prepared to handle unforeseen events. However, technology and good practices can facilitate many tasks. From optimizing routes to maintaining clear communication with the customer, applying some strategies can make a big difference in your performance.

1. Plan and optimize your routes

The first step to making your work more efficient is plan well-optimized routes. Poorly planned routes not only cause delays, but they also increase fuel consumption and wear out vehicles more. Use tools such as Routal Planner allows you to create shorter routes, avoiding traffic jams and taking into account traffic conditions in real time.

Benefits of route optimization:

• Time and fuel savings: Optimized routes allow more deliveries to be made in less time, which translates into fewer kilometers traveled.
• Increased accuracy: Optimization tools help avoid calculation errors and possible delays, improving on-time deliveries.
• Higher productivity: By having clearer routes and without unnecessary detours, you can make more deliveries during your day.

2. Use technology for delivery management

Planning applications not only serve to optimize routes, but they also help to manage the delivery process more effectively. Solutions such as Routal they allow access to the information for each delivery in a centralized manner, which facilitates organization and reduces the risk of errors. You can check addresses, customer details and manage last-minute changes from your mobile device.

What can you do with these tools?

• Real-time notifications: The apps allow you to send automatic notifications to customers about the status of their delivery, avoiding confusion.
• Incident Management: If there are any problems with the delivery (damaged package, wrong address, etc.), these tools allow you to quickly document and manage incidents.
• Change of route: If you need to make adjustments to your route, optimization tools can instantly recalculate the best alternative.

3. Improve your communication with customers

La communication with customers is one of the most critical aspects of a deliveryman's job. However, phone calls are often not the most efficient thing to do, especially if the customer isn't answering or isn't available. Instead of relying on the phone, it uses asynchronous messaging platforms, which allow smooth communication without needing to be available at the same time.

Benefits of asynchronous messaging platforms:

• Clarity in communication: You can leave clear and precise instructions in writing, avoiding misunderstandings.
• Reducing interruptions: You won't have to interrupt your concentration to make calls. Customers can respond when it's convenient for them.
• Increased traceability: Each message is recorded, making it easy to track each delivery.

4. Deliver according to convenient time slots

Another way to improve your efficiency is to coordinate deliveries according to Time windows adjusted to customer availability. Not only does this optimize your journey, but it also improves the customer experience. Providing options for customers to choose when they can receive their package reduces the chances of failed deliveries.

Why is it useful?

• Higher delivery success rate: If the customer can choose a convenient time slot, there is less chance that it will not be available.
• Reduction of failed attempts: Minimizing the need to retry deliveries decreases wasted time and additional rescheduling costs.

5. Keep your vehicles in good condition

The reliability of your delivery vehicle it is essential for deliveries to be made on time. A vehicle in poor condition can not only delay deliveries, but it can also lead to unexpected expenses for repairs.

Tips for keeping your vehicle in good condition:

• Periodic reviews: Perform regular maintenance to avoid mechanical problems in the midst of deliveries.
• Check fuel and oil levels: Make sure your vehicle is always ready to travel long distances without setbacks.
• Cleaning and organization: Keep the vehicle clean and well organized, which will make it easier to load and unload packages.

6. Take advantage of real-time tracking tools

Real-time tracking is not only useful for customers, but also for delivery people and logistics managers. Tools such as Routal they allow you to monitor your location and that of other delivery people, making it easier to manage multiple deliveries in different areas. In addition, this information is useful for adjusting routes on the fly and improving overall equipment efficiency.

What are the benefits of real-time monitoring?

• Continuous monitoring: You can always know what state your deliveries are in.
• Quick settings: If you encounter traffic or blockages on your route, you can modify it without wasting time.
• Better coordination: Facilitates coordination with other team members, avoiding unnecessary crossings and delays.

Roundup

Delivery work can be very demanding, but with the right tools and the right strategies, it can be done much easier and more efficient. Planning optimized routes, improving communication with customers and keeping your vehicles in good condition are just some of the tricks you can implement to achieve superior performance. By taking advantage of technologies such as Routal, you can transform your workday and offer high-quality service, reducing stress and improving efficiency. From a autonomous delivery person, going through a medium-sized company or a multinational. Everyone can improve their efficiency.

Implement these tips and you'll see how you can do your job easier and more efficiently, and all in less time!

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In logistics, every second counts. And the more connected your systems are, the more efficient the entire operational chain will be. One of the great challenges for many companies is to get the warehouse management system (SGA) and the routing system to work in a coordinated and frictionless manner. This is where a solution such as the integration of SGA by GrupMicros with advanced route planning platforms such as Routal.

Connecting these two systems allows accelerate shipments, minimize errors and make decisions based on real data and updated in real time. In this article, we explain how this integration helps you reduce uptime, automate key processes, and improve the customer experience from the warehouse to the last mile.

What is the GrupMicros SGA and what advantages does it offer?

The warehouse management system of Grupo Micros allows you to precisely control all the internal operations of a logistics center: entrances, locations, picking, inventory, traceability and exits. It is a highly established solution in sectors such as agri-food, wholesale distribution and external logistics.

Its main advantages:

• Automate internal warehouse flows, reducing human errors.
• Control the available stock and its location in real time.
• Organize order preparation in an efficient and personalized way.
• It allows full traceability from the entry of the product to its shipment.

However, many warehouses continue to operate in isolation when it comes to planning deliveries, leading to bottlenecks and loss of efficiency.

The problem of disconnected processes

When the SGA and the routing system work independently, problems such as:

• Delays between the preparation of the order and its assignment to the route.
• Difficulty prioritizing urgent deliveries based on available stock.
• Load errors due to lack of visibility between systems.
• Repeated tasks and duplicate data entries.

All of this generates inefficiencies, downtime and lack of coordination between warehouse, delivery and customer service teams.

Advantages of integrating the GrupMicros SGA with Routal

A native integration between the SGA by GrupMicros and Routal allows both systems to work as one. This completely transforms daily logistics management:

1. Automating route planning

When the picking is complete, the system automatically generates the optimal routes taking into account prepared orders, customer location, traffic, vehicle capacity and service priorities.

2. Reduction of time between preparation and shipment

There is no need for the logistics team to “wait” for the warehouse to manually confirm orders. The entire flow is synchronized in real time, so speeds up dispatch and allows more deliveries in less time.

3. Prioritization of critical orders

Thanks to the integration, priority rules can be defined according to the type of customer, the agreed SLA or the urgency of the shipment. Routal automatically reorganizes routes so that critical orders are delivered sooner without affecting the rest.

4. Elimination of errors due to data duplication

It is no longer necessary to enter information manually into different systems. The entire process flows from preparation to delivery with a single input. this avoids errors, saves administrative time and improves traceability.

5. Full traceability and visibility for the customer

The end customer can know the status of their order in real time, from the moment it is prepared in the warehouse until it arrives at their door. In addition, Routal Planner allows you to share personalized tracking portals with each recipient.

Real Use Cases: More Speed, Fewer Issues

Companies in the agri-food sector and wholesale distribution that have integrated the GrupMicros SGA with Routal have achieved:

• Reduce average shipping times by more than 30%.
• Eliminate loading and delivery errors resulting from lack of coordination.
• Improve the end customer experience with more timely deliveries.
• Increase operational capacity without expanding human resources.

This integration has been key for companies with a high volume of orders and a need for delivery in strict time slots.

Connect your systems, multiply your efficiency

The logistics of the future is collaborative and automated. Integrate the GrupMicros SGA with your routing system is the logical step for any company that wants to improve its efficiency without increasing its costs. It's a decision that not only optimizes daily operation, but also improves service and prepares your business to scale.

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“Scale logistics operations without losing control.”

Sounds good... until the headaches start.

📦 Deliveries that double from month to month.

🚚 More fleets, more drivers, more areas to cover.

🧩 And every day, it's harder to keep everything under control.

We recently worked with a company that started with 50 monthly deliveries.

The following year, they were already managing more than 5,000.

The strangest thing? They didn't duplicate their logistics equipment.

What did change was their Way to plan.

The challenge is not to grow.

The challenge is Maintain efficiency as you grow.

When your operation scales, so do errors.

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• A poorly optimized route does not affect 3, but 30 customers.

• A communication failure is not resolved in 2 minutes.

• And visibility becomes critical: without it, you fly blindly.

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To stay in control, you need more than spreadsheets.

You need technology to support your growth.

✅ Efficient planning

✅ Real-time fleet management

✅ Automation of repetitive tasks

✅ Data to help you make better decisions

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How do companies that scale well do it?

They don't do it alone.

And they don't do it by hand.

They do this, supported by tools such as Routal, which automates and optimizes everything from route planning to delivery tracking, adapting to your volume at each stage.

Because it's not about having more hands...

Sino de tener better processes.

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🎯 Is your operation ready to scale without losing efficiency?

Request a personalized demo depending on the volume of your fleet.

And discover how you can go from 50 to 5,000 deliveries without losing control.

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In an increasingly competitive environment, logistics has ceased to be an operational function to become a strategic axis of the business. The efficiency with which a company manages its deliveries, routes and resources directly impacts profitability, customer satisfaction and the ability to scale.

Therefore, it is no longer enough to leave logistics in the hands of the corresponding department: CEOs must be aware of and closely follow certain key indicators, especially in sectors where distribution is an essential part of the value proposition.

In this article we review the 5 logistics metrics that every CEO should have on their radar to align strategic decisions with operational reality. With solutions such as Routal, it is not only possible to measure these indicators in real time, but also to act on them to gain efficiency, reduce costs and provide a better service.

1. First installment success rate

La first effective delivery is one of the main indicators of efficiency in the last mile. If the order is not delivered on the first attempt, costs skyrocket: time is wasted, more fuel is consumed and customer dissatisfaction is generated.

A low success rate in the first delivery is often due to poor planning or poor communication with the customer. Routal Planner makes it possible to improve this ratio by:

• Automatic notifications with estimated time of arrival.
• Flexible selection of time slots.
• Real-time tracking information.

A CEO must keep this KPI under control to ensure that the delivery promise is fulfilled without additional costs.

2. Logistic cost per order

This indicator measures the direct economic impact of each logistics operation. It includes transportation, personnel, fuel, infrastructure and tool costs. If this value grows without increasing sales or complexity, there is an efficiency problem.

Measuring the cost per order allows:

• Identify oversized routes.
• Detect inefficiencies in resource allocation
• Evaluate the ROI of new logistics investments.

With Routal, you can reduce this cost by planning shorter routes, avoiding failed deliveries and making better use of each delivery day.

3. Logistic Service Level (OTIF)

The OTIF KPI (”On Time In Full”) measures how many orders are delivered On time and in full, as promised. It is a critical metric for understanding if logistics is fulfilling its strategic function.

A low OTIF score indicates failures that impact:

• Customer Satisfaction.
• Repeat purchase rate.
• Brand image.

Routal technology makes it possible to improve this indicator through real-time visibility, precise planning and agile reactions to unforeseen events.

4. Average delivery time

This metric allows us to know How long does it take for your company to deliver an order since it is generated. It is vital to evaluate the capacity to respond to demand and to optimize processes.

A CEO should keep an eye on whether the average delivery time:

• It is aligned with market expectations.
• It is improving compared to the competition.
• It is affected by internal bottlenecks.

Thanks to Routal's automatic route optimization, many companies have been able to reduce this time without the need to expand their fleet or staff.

5. Logistic capacity used

Having a large fleet or many hours of work available does not guarantee efficiency if are not being used properly. This metric measures the degree of effective use of logistics resources (vehicles, delivery people, warehouses).

Low utilization means wasted fixed costs. Excessive utilization can lead to operational fatigue and errors. Routal helps balance loads, optimize shifts and redistribute routes to maximize performance without overtaxing the team.

What is not measured, cannot be improved

A CEO doesn't need to know all the details of daily operations, but he should have visibility over key logistics indicators. The best strategic decisions start from rigorous data analysis that reflect the reality of the business.

Tools such as Routal they make it possible to turn logistics into a source of competitive advantage: beyond planning routes, they offer you operational intelligence to reduce costs, improve customer experience and scale solidly.

Do you have these metrics under control? If not, perhaps it's time to transform your logistics into a strategic pillar with the help of technology.

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Managing a fleet of vehicles doesn't just mean coordinating routes or keeping logistics operational. It also has a direct impact on the company's financial results. To know if you're managing your resources well and if your decisions are aligned with profitability objectives, you need more than intuition: you need data.

In this article we are going to review the 5 key financial indicators to evaluate the performance of your fleet. Not only do these KPIs help you to have a clear view of costs, but they also allow you to identify hidden inefficiencies and opportunities for improvement. And the best part: you can control them in real time with a solution like Routal, which turns your logistics operations into a constant source of useful data for making more profitable decisions.

Because when it comes to financial efficiency, what isn't measured, can't be improved.

1. Cost per kilometer (CPK)

This is one of the most basic and, at the same time, the most revealing indicators. El cost per kilometer represents how much it actually costs you to move your fleet for each kilometer traveled, taking into account fuel, maintenance, salaries and amortization of the vehicle.

A high CPK can be a sign of poorly optimized routes, inefficient vehicles, or lack of preventive maintenance. With Routal Planner, you can significantly reduce this indicator by generating shorter routes and avoiding unnecessary detours.

2. Fleet occupancy rate

Are your vehicles driving with a full load or traveling half empty? La occupancy rate shows you the percentage of capacity used compared to the total available. An underutilized fleet means more trips, more costs and less efficiency.

Intelligent planning allows you to optimally group orders and assign the right vehicle for each route. This maximizes the use of each unit and avoids redundant costs, such as using large trucks for small deliveries.

3. Cost per delivery

This KPI is essential to understand if your distribution model is profitable. El cost per delivery is calculated by dividing total operating costs by the number of deliveries made in a period. If this value goes up, you're probably having planning failures, failed deliveries, or oversized routes.

Automating routes and time windows What Routal offers reduces downtime, assignment errors and first delivery failures, which directly translates into a lower cost per delivery.

4. Costs per vehicle per day

Beyond the cost per kilometer, it is important to know how much it costs to have each vehicle in operation on a daily basis, even if it is not at 100% capacity. This indicator includes insurance, depreciation, maintenance and associated fixed costs.

If a vehicle spends more time standing than operating, its real daily cost skyrockets. With a tool like Routal, you can balance the load between vehicles and make decisions about fleet renewal or downsizing with solid economic criteria.

5. Failed delivery rate

Each delivery that is not completed generates a additional hidden cost: second attempt, delivery time, extra fuel and, in many cases, loss of reputation. A high failed delivery rate has a direct impact on profits.

Minimizing this indicator requires proactive planning, communication with the customer, and real-time visibility. Routal allows you to send automatic notifications, provide delivery tracking and agile rescheduling in case of unforeseen events. This not only improves the KPI, but also the customer experience.

Measure, Adjust and Improve

Controlling these five financial indicators isn't just a task for the accounting department: it's a strategic tool for making better logistics decisions. If you don't measure how much each kilometer, delivery or vehicle costs, You're managing blindly.

A solution like Routal allows you not only to plan more efficient routes, but also to visualize in real time the economic impact of each movement of your fleet. With this data in hand, you can reduce costs, improve margins and transform your logistics into a true engine of profitability.

Do you want to start measuring what really matters in your operations? Discover How Routal can help you to make decisions based on data, not assumptions.

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The last mile is one of the most expensive and complex sections of the entire logistics chain. Although the costs of this phase are often associated with fuel, personnel or vehicles, there are numerous hidden costs that have a silent but direct impact on the profitability of companies.

Cumulative delays, failed deliveries, poorly designed routes or unplanned waiting times generate invisible losses that add up day after day. And the most worrying thing: they tend to go unnoticed until they result in customer complaints, logistical overruns or reduced margins.

In this article we analyze what those are hidden costs in the last mile, why they occur and how you can avoid them. You'll see how an intelligent planning tool like Routal can help you identify these mismatches and optimize each delivery, saving time, money and frustration. Because A poorly managed last mile not only costs more, it also affects the customer experience.

The problem: costs you don't see, but you do pay

Many logistics managers believe they have delivery costs under control because they know the price of fuel, the salaries of the delivery people or the maintenance of the fleet. However, Most of the relevant last-mile costs don't show up in traditional spreadsheets. They're harder to measure, but they have a real impact.

Some common examples:

• Delays due to inefficient routes, which increase the total time of each day.
• Waiting times at delivery points, especially when the customer is not available.
• Failed or rescheduled deliveries, which involve double work and more kilometers.
• Poorly informed manual decisions, which generate logistical errors or overlaps between routes.
• Lack of real-time visibility, which prevents reacting to unforeseen events or redistributing tasks in an agile way.

These factors cause a cumulative loss that often goes unnoticed. And the most worrying thing: directly affect customer satisfaction, causing complaints, returns or even loss of loyalty.

In short, without efficient, data-based planning, last-mile operations become more expensive, less predictable, and much more difficult to scale.

How to reduce hidden costs with efficient planning

The good news is that most of these invisible costs can be significantly reduced through a more intelligent planning strategy, based on data and supported by technology. Here are the keys to achieving this:

Real-time route optimization

The first step in reducing cost overruns is to have a tool that generate efficient and adaptable routes. Routal Planner allows you to create itineraries taking into account multiple variables: traffic, road restrictions, order priority, type of customer or load capacity.

Thanks to this optimized planning:

• Kilometers traveled and fuel consumption are reduced.
• Transit time between stops is minimized.
• Common problem areas or bottlenecks are avoided.

All of this translates into more profitable days and faster deliveries, without the need to expand the fleet or equipment.

Reduction of failed deliveries and reattempts

Each delivery that is not completed the first time generates a double hidden cost: re-planning and moving again. To avoid this, it is key to:

• Notify the customer in advance of the estimated time of arrival.
• Offer the possibility to choose the most convenient time slot.
• Allow last-minute changes from an online portal.

Routal technology allows you to automate all these communications, facilitating coordination and reducing failed attempts. This not only saves costs: improves the customer experience and reduces operational stress.

Elimination of downtime

Waiting times and non-productive downtime are often among the most invisible and frequent costs. By not having visibility into what is happening at each delivery point, many companies accumulate Avoidable downtimes.

With Routal you can:

• Monitor the progress of each route in real time.
• Detect if a delivery person is stuck or has had an incident.
• Reassign deliveries on the fly so as not to lose efficiency.

This allows for a much more agile operation, in which every minute of work is used to the maximum.

Prioritization of strategic deliveries

Not all orders generate the same value. A delivery to a key customer, an express delivery or a perishable merchandise should be given preference over other, less critical shipments. However, many companies continue to plan all deliveries with the same logic.

Advanced planning such as that offered by Routal allows:

• Assign automatic priority levels.
• Order routes to maximize business impact.
• Avoid errors due to uninformed manual decisions.

This translates into fewer incidents, better use of resources and a service that is more aligned with business objectives.

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Timely deliveries aren't just a matter of operational efficiency: it's a determining factor in customer satisfaction, brand reputation and company profitability. However, achieving on-time deliveries in congested urban environments, with variable routes and multiple unforeseen events, remains one of the greatest logistical challenges for any company.

One of the most effective strategies to improve this aspect is the dynamic adjustment of time windows and the assignment of service priorities according to the actual conditions of each day. In this article, we'll see how more flexible planning, supported by intelligent technology, can help you optimize your delivery operations without compromising the customer experience.

In addition, we will explore how route planning with dynamic time windows and the use of optimization software such as Routal allows you to automate these types of decisions, reduce failed deliveries and ensure that each order arrives when and where it should. Because when it comes to deliveries, Every minute counts.

The problem: wide time windows and ill-defined priorities

Many companies still manage their deliveries with excessively wide time windows, such as “between 8:00 and 20:00”, making it difficult for the customer to be available. This lack of accuracy results in failed deliveries, unnecessary wait times, redirections and, ultimately, a poor end user experience.

Added to this is another common mistake: not setting clear priorities between different types of service or customer. Not all deliveries have the same degree of urgency or business impact. Consistently treating critical orders and those with greater flexibility generates bottlenecks, low efficiency and overflowing delivery people.

This type of operation affects three key areas:

• Delivery Team Productivity, which wastes time reorganizing deliveries on the fly.
• Operating costs, which are triggered by second visits, unnecessary routes or unplanned waits.
• Customer Satisfaction, who perceives the service as unprofessional or unreliable.

In short, working without a clear logic of priorities or well-defined windows It makes punctuality more dependent on luck than on planning.

How to optimize your deliveries with tight time windows and defined priorities

Adopt a strategy based on Smart time windows and a system of automated prioritization not only does it improve punctuality, but it completely transforms logistics management. Here are the keys to implementing it effectively:

Dynamic time windows: less margin, more precision

The first step is to abandon wide ranges and bet on reduced and adjustable time slots depending on the route and the customer. This provides immediate benefits:

• Greater certainty for the customer, who knows more precisely when your order will arrive.
• Reduction of failed deliveries, since the recipient can organize their schedule around a realistic range.
• Better use of the day, avoiding downtime or after-hours deliveries.

Thanks to Routal technology, it is possible to adjust these windows in real time, adapting them to traffic conditions, accumulated delays or last-minute changes. The system automatically recalculates the estimated arrival times and communicates them to the customer through automatic notifications.

Prioritizing deliveries: when each order matters most

Not all shipments have the same urgency. A refrigerated order, a premium delivery or a corporate customer requires preferential treatment. Defining these priorities from the planning stage is key to improving the experience and avoiding incidents.

A good strategy includes:

• Assign priority levels to each order according to criteria such as the type of product, the level of service contracted or the customer's critical nature.
• Dynamically rearrange routes so that urgent deliveries are resolved first without affecting the rest.
• View alerts in the logistics panel when there is a risk of delay in high-priority deliveries.

Routal allows you to apply automated priority rules and redistribute loads in real time, so that critical decisions do not depend on the manager's intuition.

Planning based on historical and real-time data

Both time windows and priorities must be nourished by Actual operating data: average delivery time, waiting times, problem areas or success rates by type of customer.

A tool such as Routal Planner analyzes these patterns to anticipate delays, predict service times and adjust daily planning more precisely. This allows:

• Prevent deviations before they occur.
• Adjust time windows proactively.
• Identify recurring bottlenecks and optimize them.

Automation and proactive communication

Finally, no strategy is effective if it is not accompanied by a good communication with the customer. Informing in advance, offering options for changing schedules or notifying in the event of a delay improves the experience even in adverse scenarios.

Routal automates the delivery of:

• SMS, WhatsApp and emails with exact time windows.
• Real-time delivery status updates.
• Possibility for the customer to confirm or reschedule their delivery.

All of this translates into a immediate improvement in punctuality and a reduction in incidents, without the need to increase human resources or fleet.

If you want to know more, do not hesitate to Schedule a call with our team of experts.

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In the world of hospitality, catering and catering — better known as the HORECA sector — distribution is much more than simply transporting products. It's a race against the clock in which every delivery has to be punctual, complete and error-free. Because if something fails, the impact is not only logistical: it directly affects the service of the end customer, and that is unacceptable in a sector where the demand is highest.

An industry where service level is everything

Customers of the HORECA channel don't just buy products: they buy reliability. They expect their supplier to meet the agreed deadlines, that the order will arrive complete, that the delivery person will be on time... and that there will be no surprises. The pressure is daily, because restaurants, hotels and catering services operate under very tight time schedules. A delivery error can mean an incomplete menu, an empty room, or a damaged reputation.

This is where technology makes the difference. With Routal, distributors can plan optimized routes in detail, assign tasks to drivers and track each delivery in real time. That means fewer unforeseen events, more punctuality, and a stronger and more professional customer experience.

Price vs. Service: The Industry's Silent Battle

For years, competition on the HORECA channel has been waged primarily around price. Margins are tight and distributors have fine-tuned their structures to the maximum to be competitive. But there is a limit to this price war. And many companies have already realized that the real competitive advantage lies not in being the cheapest, but in being the most reliable.

Because when it comes to supplying restaurants or industrial kitchens, what is worth gold is not the savings of a few cents per kilo, but the peace of mind of knowing that the order will arrive, complete and on time. And in that, Routal becomes a strategic ally: it helps to guarantee error-free deliveries, to notify the customer of any incident and to provide total visibility of each operation. Not only does this improve customer satisfaction, but it also reduces complaints and reprocesses.

Scaling without losing quality: the great challenge

Many distributors face the dilemma of growing in volume without losing quality of service. As more customers and routes are added, the risk of losing control increases. Hand tools or spreadsheets are no longer enough. A solution is needed that automates, optimizes and scales with the business.

With Routal, not only is it possible to manage more routes with less effort, but it is also possible to anticipate needs, redistribute loads in real time and provide a level of traceability that was previously unthinkable. And the best part: all this without losing the human touch that characterizes good service.

The result? More efficient distributors, happier customers and a service that leaves a mark. Because in the HORECA sector, being punctual is not a virtue, it's an obligation. And with Routal, that obligation becomes a competitive advantage.

Do you want to know more? Read this article about how Guillen Foods, a HORECA frozen food distribution company, has achieved savings of more than 27% thanks to Routal. Read here

If you're curious to know how much it could impact your business, Let's talk!

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Urgent deliveries put even the most experienced logistics teams to the test. When time is limited and margins of error are minimal, every decision counts. From correctly assigning orders to prioritizing routes, the role of the planner becomes key to making everything work smoothly.

But how do you achieve efficiency when everything is urgent? What tools and strategies allow us to respond with agility without compromising service quality?

The challenge of managing urgent deliveries

In sectors such as e-commerce, food or the distribution of pharmaceutical products, urgent deliveries are the daily bread. These operations usually involve very tight time windows, customers with high expectations and journeys that should reorganize as you go.

The planner, in these cases, needs:

• React quickly to changes or new urgent orders.
• Ensure that priority deliveries do not negatively affect others.
• Maintain full visibility over the operation in real time.

In this context, traditional planning based on spreadsheets or manual calls is not enough. An adaptive strategy supported by advanced technology is needed.

Tactics for accurately planning urgent deliveries

1. Dynamic prioritization of deliveries

Not all emergencies carry the same weight. With tools such as Routal Planner, is it possible assign a priority level to each order, or a secure delivery window, allowing the system to reorganize routes so that the most urgent routes are taken care of first without compromising the rest of the route.

This avoids the common mistake of “manually inserting” an urgent delivery, causing delays on the rest of the route. Or, if it is essential, to know how to calculate the impact that this manual modification will have.

2. Real-time monitoring

A platform with live tracking allows you to quickly detect any incident: a stopped vehicle, an unexpected delay or traffic congestion. Thus, the planner can make quick decisions and reoptimize routes automatically or assisted.

In addition, with this visibility, notifications can also be sent to the customer, improving the experience and reducing anxiety about waiting.

3. Operational flexibility

Emergency scenarios require flexible logistics resources: additional vehicles, adaptable shifts or the ability to reassign tasks between delivery people. A tool like Routal makes this management easier, showing on the screen the capacities available at all times.

This flexibility also applies to planning: multiple route versions can be generated and validated according to different criteria (time, cost, customer priority, etc.).

4. Simulation of scenarios

A very useful tactic for the planner is the simulation of alternative routes. This allows us to answer questions such as:

• What happens if I reorder this delivery at the end?
• What if I move this urgent order to another courier?
• What impact does this new delivery have on time compliance?

Routal offers this capability, allowing you to visualize the impact of each change before executing it.

How Routal helps planners in stressful situations

Pressure doesn't go away, but it's better managed with clear information, reaction options and tools that They automate the repetitive.

With Routal, planners can:

• Assign urgent orders with one click, prioritizing by customer type, time window or SLA.
• Visualize routes and deliveries on interactive maps with real-time updates.
• Receive alerts if a delivery is at risk of non-compliance.
• Reoptimize routes without having to redo them from scratch.

This transforms the way we work: instead of putting out fires, the planner becomes an efficient resource orchestrator.

Best practices for optimizing under pressure

• Anticipate urgency as part of daily planning: leave reserve capacity and space on routes for unforeseen events.
• Digitize communication with delivery people and customers: no calls. Automatic notifications and integrated asynchronous messaging.
• Train teams in the use of planning tools: it's not enough to have technology, you have to know how to use it well.
• Review key KPIs on a daily basis: on-time deliveries, percentage of successful replans, level of service by type of customer.

Managing urgent deliveries is not earned by running more, but making better and faster decisions. Pressure is not eliminated, but it can be channeled thanks to intelligent planning, operational visibility and the support of tools such as Routal Planner.

When every second counts and every cent matters, having the right technology can make the difference between a chaotic operation and an efficient delivery.

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